OneSignal Use Cases

YourParkingSpace, a UK-based parking reservation platform, struggled to retain users after their initial booking. They needed a way to reach out to users with targeted messages across various channels.

OneSignal also addressed YourParkingSpace's email deliverability issues by providing features for segmentation and tracking spam rates. This allowed YourParkingSpace to send more relevant content to users, leading to a positive return on investment. Overall, OneSignal empowered YourParkingSpace to not only acquire new customers but also retain existing ones through personalized messaging.

OneSignal provided a multi-channel messaging solution that allowed YourParkingSpace to automate personalized messages through push notifications, in-app messages, SMS, and email. This resulted in a significant increase in user engagement. For instance, the average number of bookings from campaigns increased by 1487% and the conversion rate increased by 700%.

Zenni Optical, a leading online eyewear retailer, saw a rise in mobile app usage but struggled to engage those users effectively. Their existing marketing software lacked flexibility and required developer support for personalization.

Zenni implemented OneSignal, a marketing platform that allows for creating and automating personalized messages across various channels. They leveraged A/B testing and user data to personalize calls to action, educate users, and trigger targeted campaigns. OneSignal's platform also streamlined omnichannel marketing efforts.

Zenni achieved significant improvements, including a 33.79% increase in conversions and a 31.75% increase in revenue per delivery. Personalized messaging, educational content, and data-driven campaigns fueled user engagement and sales growth.

Zendesk's Startup Customer Acquisition team, led by Brad Bowery, lacked visibility into their referral sources and struggled to identify high-quality startups for their program. Without proper tracking mechanisms, they risked missing out on valuable opportunities and lacked insights into their customer base.

Bowery leveraged Airtable to import data from spreadsheets, integrate it with Zendesk, and develop a custom application for startup scoring. This application allowed them to rank prospective companies based on various factors and gain a comprehensive view of their entire funnel, from application to conversion and graduation. Airtable facilitated customer communications, enabled survey creation for gathering insights, and provided a centralized workspace for the team's operations.

With Airtable's implementation, the startups team experienced a significant 233% increase in referrals from partnerships. They saw a shift in the percentage of startups coming in from VC partnerships, rising from 15% to over 50%. Moreover, startups from these channels were twice as likely to be approved and three times more valuable upon graduation. Airtable's agility allowed the team to iterate quickly, saving time and resources. The success prompted leadership to expand the team's scope, with plans for further growth in the future. Bowery finds fulfillment in using Airtable to track his team's progress and collaboration, reflecting the company's overall development and growth.