What's Appflyer?

AppsFlyer is a mobile attribution and marketing analytics platform that helps businesses measure and optimize their mobile app marketing campaigns. It provides insights into user acquisition, engagement, and retention, allowing app marketers to make data-driven decisions to improve their app's performance and ROI.

AppsFlyer Features

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Explore how businesses of all sizes, from global enterprises to cutting-edge startups, leverage AppsFlyer to drive their mobile app marketing strategies and achieve their business objectives.

Mobile Attribution

Track app installs, user engagement, and in-app events to attribute them to specific marketing campaigns, channels, and sources. This feature provides crucial insights into the effectiveness of various marketing efforts and helps businesses allocate their marketing budgets more efficiently.

Marketing Analytics

Gain insights into user acquisition, retention, and lifetime value (LTV) to optimize marketing campaigns and maximize ROI. This feature enables businesses to understand their audience better and tailor their marketing strategies to attract and retain valuable users.

Fraud Prevention

Detect and prevent mobile ad fraud by monitoring suspicious activities and ensuring that marketing budgets are spent effectively. This feature helps businesses protect their investment in mobile advertising and maintain the integrity of their marketing data.
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AppsFlyer Case Studies

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Explore how  businesses of all sizes, from global enterprises to cutting-edge startups, leverage AppsFlyer to drive their mobile app marketing strategies and achieve their business objectives.
AppsFlyer instills real trust in their product when we’re speaking to them. They say ‘You guys do this and it’ll work.’ And it does work, so you don’t really question it.
Egemen Bor
The migration to AppsFlyer really was seamless.
AppsFlyer is our source of truth when it comes to attribution. We have gained full 360-degree insight to our user acquisition activity, while lowering our costs. No marketing tech stack is complete without AppsFlyer.
Sadie Daryan
Global Head of Display and App Marketing
The Smart Banner interface is very simple to use. As a marketer, I really appreciate it because it allows our team to quickly create custom banners and allows stakeholders to easily visualize how the banner will render before approving.
Zack Simone
Executive Director, Growth Marketing
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How Omtera can help you for AppsFlyer?


We leverage our deep expertise, AI-enhanced full-service tech delivery capabilities, and global network to provide strategic solutions for our clients.
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Business Partnerships

We are the top-tier official commercial partner for many industry-leading SaaS companies such as Asana, Miro, Braze, Snowflake, Mixpanel, and Airtable. We ensure our clients receive the best terms, prices, and seamless subscription experiences, along with a high ROI for these platforms.
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Implementation and Execution

Technology only realizes its value when it's effectively executed and delivered. We bring top-certified experts to deliver value along with end-to-end implementation and execution.
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Ongoing Success

We drive ongoing success by expanding our clients' teams' capabilities. Our certified experts focus on everything from development and configuration to daily operations and optimization, continually maximizing our clients' growth to drive ROI.
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A word to our customers

Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.
Lobna Tarek
I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.
Sema Uğur
I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.
Ceren Tabakoglu
Having Omtera was really great for both technical and commercial part for our projects.
Heba Fekry
It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.
Taner Yılmaz
Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.
Cem Domanic
Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.
Arda Helvacılar

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