What's Mixpanel?

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.

Mixpanel Features

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Discover how Mixpanel users —from world's largest companies to the most innovative startups — use Mixpanel to achieve their business objectives.

Real-time Analytics

Mixpanel offers real-time analytics, allowing you to immediately track user interactions and measure the impact of changes, ensuring you can make data-driven decisions swiftly.

Event-based Insights

Unravel the narrative of your customer journey with Mixpanel's event-based insights, capturing the nuances of user interactions to foster an environment of continuous improvement and engagement.

Cohort Analysis & Integrations

Segment users into dynamic cohorts with Mixpanel to understand shared behaviors, track lifecycle changes, and integrate these cohorts with customer engagement tools to activate your users.
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Mixpanel use cases

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Discover how Mixpanel users —from world's largest companies to the most innovative startups—use Mixpanel to achieve their business objectives.
Using a data-driven development strategy, our team uses Mixpanel to find insightful usage trends. Now, we can more easily recognize the strengths and weaknesses of our product and continue to deliver a great experience to our clients
Christopher Vezzuto
Senior Software Engineer at Ticketmaster
For us, it’s about being able to understand how we can optimise our partner’s onboarding journey and their journey to success. Mixpanel allows us to have that full picture, being able to trace their interaction across our applications.
Jordan Ng
Senior Product Manager at Deliveroo
Mixpanel helps us enable our customers for success. What started as a need for simple marketing metrics turned into custom product metrics for more than 100 different stakeholders across the company.
Drew Ashlock
Senior Product Manager
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How Omtera can help you for Mixpanel?


We leverage our deep expertise, AI-enhanced full-service tech delivery capabilities, and global network to provide strategic solutions for our clients.
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Business Partnerships

We are the top-tier official commercial partner for many industry-leading SaaS companies such as Asana, Miro, Braze, Snowflake, Mixpanel, and Airtable. We ensure our clients receive the best terms, prices, and seamless subscription experiences, along with a high ROI for these platforms.
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Implementation and Execution

Technology only realizes its value when it's effectively executed and delivered. We bring top-certified experts to deliver value along with end-to-end implementation and execution.
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Ongoing Success

We drive ongoing success by expanding our clients' teams' capabilities. Our certified experts focus on everything from development and configuration to daily operations and optimization, continually maximizing our clients' growth to drive ROI.
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A word to our customers

Excellent partner! Omtera implemented Mixpanel end to end, conducted hands-on development sessions with our team, held daily calls to oversee the implementation ensuring all issues were addressed. Omtera's team is highly technical, collaborates seamlessly with our development team, systematically resolving any issues. They're consistently responsive, focused on achieving the outcomes we expect even when we exceeded our original scope, they maintained a commitment to customer satisfaction.
Lobna Tarek
I had the pleasure of working with Omtera as our Mixpanel partner, and I have to say, they were outstanding. Their expertise in Mixpanel and data analytics is second to none, and they consistently provided us with valuable insights and recommendations to improve our product. Their team is highly professional, reliable, and always available to answer any questions we had.
Sema Uğur
I highly recommend Omtera to anyone seeking to work in product and data analytics. They possess a high level of professionalism and are always willing to go above and beyond.
Ceren Tabakoglu
Having Omtera was really great for both technical and commercial part for our projects.
Heba Fekry
It was a wonderful experience working with Omtera! They made all the processes smooth and professional for us.
Taner Yılmaz
Having Omtera in our market has enhanced our experience of utilising Mixpanel to its fullest potential and our utmost benefit. The Omtera team’s availability on the field has provided us with great flexibility. Their prompt approach to addressing our technical or operational needs have enabled us to resolve issues in a much quicker fashion. Since they are aware of the market conditions we operate in, they have a great understanding of the challenges we face and provide us with valuable insights.
Cem Domanic
Our experience with Omtera has been outstanding. Their team's deep technical expertise and seamless collaboration with our developers made the implementation process smooth and efficient. Omtera's proactive approach in conducting hands-on development sessions and daily oversight calls ensured all our needs were met promptly. They remained highly responsive and adaptable, even as our project scope expanded, consistently focusing on our satisfaction.
Arda Helvacılar

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