One of the most critical factors for a company’s sustainable success is performance tracking and feedback processes. Measuring employee contributions clearly, providing timely constructive feedback, and managing this process through a transparent system directly impacts both team motivation and organizational productivity.
However, many companies still run performance evaluations through scattered files, email threads, or memory-based methods. This not only causes data to be lost but also delays employee development. This is exactly where Asana comes in—together with the strategic implementation support of Omtera.
In performance and feedback processes, the power of written systems marks a turning point for businesses. Verbal exchanges, emails, or memory-based methods may seem sufficient in the short term but in the long run, they create serious problems for both teams and management.
When task assignments in a project are made verbally, questions inevitably arise:
Such uncertainties lead to wasted time, decreased motivation, and overlapping responsibilities.
With written systems like Asana, every task is assigned to a specific person with clear deadlines and priorities, eliminating confusion. No task remains ownerless, and employees know exactly what they’re responsible for.
To truly measure performance, everyone needs to look at the same picture.
This transparency strengthens not only individual performance but also cross-team coordination.
Sustainable success requires a system independent of chance. Written systems:
Workflows stored in Asana guide even new hires. For example, once the “Monthly Report Preparation Process” is saved as a template in Asana, it can be repeated every month with the same standard and quality.
With written systems, “Who does what, by when?” is crystal clear, which builds a culture of accountability. No one can hide behind “That wasn’t my task.” This creates trust among team members and keeps work moving without disruptions.
Verbal feedback is often forgotten or taken personally. Written systems ensure that feedback:
For instance, comments added to a task marked “Completed” in Asana highlight both an employee’s achievements and areas for improvement, serving as a valuable resource.
In short: Written systems eliminate uncertainty, increase transparency, ensure sustainability, and build accountability. Asana combines all these in one platform, offering businesses a strong foundation for both performance measurement and feedback management.
Every task in Asana is assigned to one person only, ensuring responsibilities are clear and performance can be measured accurately.
Milestones can be created for teams to achieve, making long-term projects more manageable.
Asana’s dashboards make it easy to monitor team performance with visual reports. For example:
These answers are instantly visible through Asana’s dashboards.
Feedback is more than a manager saying “good job.” Done right, it accelerates team development, improves quality, and boosts motivation. If feedback is scattered across emails, lost messages, or verbal conversations, it becomes ineffective. Asana makes the feedback process systematic, transparent, and permanent.
Every task in Asana is a hub:
Example: A designer uploads a poster. The project manager comments directly on the task:
“Great work, the colors fit our brand. But the logo should be slightly bigger.”
This way, feedback is:
Some tasks require formal approval, not just a “completed” mark. Asana’s Approval feature allows:
Example: Instead of a manager replying “ok” via email, the report is officially marked “Approved” in Asana—serving as a verifiable record later.
One of Asana’s biggest advantages is that feedback never gets lost. All comments, approvals, and changes remain stored in task history.
Feedback in Asana isn’t only for pointing out issues but also for celebrating wins. Even a simple emoji reaction strengthens team spirit.
In many companies, feedback is one-way (manager → employee). Asana makes it two-way:
This creates a culture of continuous improvement.
Result: Asana makes feedback instant, written, transparent, recorded, and interactive—strengthening both employee growth and organizational learning.
Asana is powerful on its own, but every company approaches performance management differently:
This is where Omtera, an Asana Platinum Solutions Partner, creates strategic impact.
Result: With Omtera, Asana becomes more than a task manager—it transforms into a strategic performance management platform.
Result: Team members clearly see both their strengths and areas for development.
Together, Asana and Omtera make performance tracking and feedback processes transparent, efficient, and sustainable.
Ready to maximize your team’s performance? Get in touch with Omtera today and start your Asana journey.
Is Asana suitable for performance tracking in small businesses?
Yes. Asana increases transparency in small teams by simplifying task tracking. In large organizations, it consolidates performance data across departments.
Can feedback processes be managed in Asana without Omtera?
Yes, but without Omtera’s strategic consultancy, it’s hard to make feedback loops efficient, measurable, and sustainable. With Omtera, Asana delivers maximum impact.
What is the biggest advantage of written systems in performance management?
They eliminate uncertainty by making performance criteria clear. “Who does what, by when?” is transparent—allowing both individual and team performance to be measured and improved.
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