How to Use Braze’s Analytics Dashboards for Measuring ROI

One of the most common questions marketing teams ask is:
“Are our campaigns actually working?”

Measuring return on investment (ROI) isn’t just about financial outcomes. It also determines your brand’s strategic direction, channel efficiency, and customer loyalty.
This is where Braze analytics dashboards become one of the most powerful tools for modern marketing teams.

Through Omtera’s Braze partnership, brands don’t just manage campaigns — they transform their data into actionable insights and measurable growth.

Braze, with its customer engagement–centric structure, allows you not only to manage communications but also to turn data into strategic advantage. This means instantly understanding which message drives higher conversions among which user segments, and which channel delivers the best ROI.

What Are Braze Analytics Dashboards and Why Do They Matter?

Braze analytics dashboards gather campaign data from all channels into one centralized view.
Being able to see engagement data from email, push notifications, SMS, webhooks, or in-app messages in one place makes it easier to track the pulse of your marketing performance.

For example:

• If your email open rate rises from 24% to 38%, you can analyze which subject line caused the improvement.
• If push notification click-through rates drop for a specific audience, you can use Braze’s segment analysis tool to redefine your target groups.

This level of visibility moves your decision-making process away from intuition and toward data-driven clarity.

Key Metrics to Track When Measuring ROI

1. Conversion Rates
Braze tracks how often users complete your desired actions — purchases, form submissions, renewals, and more. This rate directly reflects the success of your campaign.

2. Customer Lifetime Value (CLV)
Braze dashboards calculate the long-term value each user contributes to your brand. CLV highlights which customer segments generate the highest overall return.

3. Channel Performance
Which performs better — email or push notifications? Braze makes this comparison easy, helping you allocate budget to the channels with the highest ROI.

4. Retention and Churn Rates
How long do users stay active? Which segments are disengaging? Braze dashboards help you detect retention trends early and act before customers churn.

Deep Dive: Data Visualization and Segment Analysis

Braze dashboards go beyond raw numbers — they turn data into meaningful visualizations.
With graphs, trend charts, and segment-based reports, your analytics become stories that teams can actually act on.

Using cohort analysis, Braze enables you to examine user behavior over time.
For example:

• The 7-day return rate of first-time buyers
• The average spend of users who came through email campaigns

These micro-insights accelerate strategic decision-making for your marketing teams.

Omtera’s Contribution: Turning Braze Data into Strategic Power

As an official Braze partner, Omtera provides not only platform integration but also strategic data management consulting.
Our teams tailor your Braze dashboards to your business goals and connect every metric to your growth objectives.

Omtera’s contribution can be summarized in five core areas:

First, we offer custom dashboard design aligned with your key performance indicators (KPIs). This helps leaders track progress directly tied to their objectives.

Second, we provide channel performance reporting, identifying which communication channels deliver the highest ROI and optimizing budget allocation accordingly.

Third, with our expertise in data synchronization, we integrate Braze with platforms like Salesforce, Segment, or Snowflake — consolidating your data into a single source of truth.

Fourth, through segment analysis consulting, we examine customer behavior on a micro level, enabling personalized strategies for each user group.

Finally, we turn every report into actionable insights, not just statistics. Each dashboard we design helps executives answer not only “What happened?” but also “Why did it happen, and what should we do next?”

In short, Omtera’s impact goes far beyond collecting data — we interpret it, transform it into strategy, and drive measurable growth.

Step-by-Step: Setting Up a Braze ROI Dashboard

1. Define your goals: Identify the KPIs you want to measure (e.g., revenue, engagement, active users).
2. Set up event tracking: Use the Braze SDK to monitor key actions in your web or mobile app.
3. Create segments: Define new, loyal, and at-risk user groups.
4. Customize your dashboard: Adjust widgets and filters according to your KPIs.
5. Automate reports: Schedule weekly or monthly performance emails directly in Braze.
6. Analyze and act: Review insights with Omtera’s experts and turn findings into strategic actions.

Thanks to Braze’s flexible interface, even non-technical teams can perform advanced ROI analyses with ease.

Common Mistakes to Avoid

• Focusing only on vanity metrics (e.g., impressions)
• Failing to synchronize data across channels
• Updating dashboards manually
• Ignoring segment-level insights
• Overlooking automation and integration opportunities

A properly configured Braze dashboard eliminates these errors and speeds up your decision-making cycle.

Real-World Example: ROI Analysis for an E-Commerce Brand

An e-commerce company ran a retargeting campaign using Braze.
Here were the results:

• Push notification CTR: 11%
• Email conversion rate: 9%
• Total campaign revenue: ₺280,000

Using an ROI dashboard built by Omtera, the company discovered that each ₺1 invested generated ₺5.1 in return.
This insight helped the marketing team increase investment in the push channel and refine their CRM strategy.
The result: data-driven decisions, higher revenue, and improved customer loyalty.

From Data to Value, From Value to Loyalty

Braze analytics dashboards empower brands to base their digital strategies on data.
But their true potential lies in turning that data into strategic intelligence.

Through our Braze partnership, Omtera helps brands fully unlock that potential — optimizing data collection, analysis, segmentation, and ROI measurement end-to-end.
Every data point tells a story — if you know how to read it.

Ready to Turn Data into Measurable Growth?

Want to transform your Braze analytics dashboards into an ROI powerhouse?
Get in touch with Omtera today and turn your marketing data into strategic impact.

FAQs

Which channels do Braze analytics dashboards cover?
You can monitor email, push notifications, SMS, in-app messages, webhooks, and API-based campaigns in one place.

Can dashboards be customized?
Yes. Braze dashboards are fully customizable, and Omtera helps tailor them to your KPIs and reporting needs.

Does Braze integrate with other data systems?
Yes. Braze offers native integrations with Salesforce, Segment, Snowflake, and other major platforms.