Entity-Based Hyper-Personalization plugs into Braze Catalogs to turn airport codes, destinations, and local “dream triggers” (food, landmarks, events) into dynamic push, email, and in-app content—no manual operation required.
Online travel agencies, airlines, OTAs, and mobility super-apps across.
While guiding the largest travel marketplace in MENA, we discovered their abandoned-cart journey delivered a respectable 3.5 % conversion, on par with industry norms. Yet Mixpanel showed huge incremental revenue sitting in search intent. We knew “Paris is one click away” was good—but not good enough. We needed to speak to the experience behind each city, not just its name.
Destinations evoke emotions: croissants under the Eiffel Tower, coin tosses at Trevi Fountain. Injecting these sensory triggers lifts intent-to-purchase far beyond user-only personalization. Rules-based alone can’t scale; we needed entity-based logic.
Step | What We Did | Braze Ingredient |
---|---|---|
1 | Defined “abandoned-search.” Bookings not completed within 60 min. | Event trigger |
2 | Embedded IATA code in the search event payload. | Custom event properties |
3 | Built a Catalog with airport code, city, push title, body, email subject, etc. | Catalog upload |
4 | Added dream-trigger copy (“One bite of croissant with a view of the Eiffel…”). | Rich catalog fields |
5 | Liquid-powered messages pulled the right row at send. | Liquid filters |
6 | Canvas orchestration sent push ▶ email ▶ in-app until conversion. | Braze Canvas |
{% catalog_items Destinations by:'iata_code' where:'iata_code'='{{event_properties.$iata_code}}' as:'dest' %}
{{ dest.push_title | default: "Your next adventure awaits!" }}
{{ dest.push_body | default: "Still thinking it over? Complete your booking and let the journey begin." }}
Drop-in ready for Push Composer. Swap push_title / push_body for email or in-app fields.
Ready to turn abandoned searches into booked journeys?
Book a 30-minute discovery call or email growth@omtera.com. Let’s make every push feel like a postcard from the future trip your users actually want.