Top Braze Features Explained: How to Use the Platform Effectively

In today’s digital world, customer expectations are constantly evolving. Users no longer demand just a good product or service; they also expect personalized, timely, and meaningful experiences. This is where Braze stands out as a leading customer engagement platform, helping brands build stronger relationships with their customers.

In this article, we will explore Braze’s standout features and show you how to maximize them with Omtera’s Braze expertise.

What is Braze and Why Does It Matter?

Braze is an advanced customer engagement platform that enables brands to establish cross-channel and real-time communication with their customers.

• It allows you to manage all touchpoints such as email, mobile notifications, SMS, web push, and in-app messages from a single platform.
• With real-time data processing and AI-powered personalization, you can make your campaigns more dynamic.
• You can quickly segment users based on their behaviors and increase conversion rates through instant actions.

At Omtera, we support the strong infrastructure offered by Braze with our strategic approach, integration, and customization services.

Best Features of Braze

1. Cross-Channel Messaging

Connect with your customers not just through email but also via mobile push, SMS, in-app notifications, and web push.

• Example: When a customer abandons their cart, they can instantly receive a push notification. If they don’t respond, they can be reminded a few hours later with a personalized email.

2. Personalization Engine

One of Braze’s strongest aspects is its advanced personalization capabilities.

• You can create content based on the user’s name, behaviors, preferences, and purchase history.
• With AI-powered recommendations, you can deliver the right message at the right time.

3. Braze Canvas Flow: Automation and Journey Management

Braze Canvas Flow allows brands to visually design and automate customer journeys.

• With its drag & drop interface, you can easily create campaigns.
• Real-time triggers let you instantly respond to customer behaviors.
• Example: Creating a 7-day automated “welcome series” for a new user.

4. Segmentation and Targeting

Braze is extremely powerful in dividing your customer base into detailed segments.

• Users can be grouped by location, device, engagement frequency, purchase history, and more.
• This ensures you reach the right person with the right message, improving conversion rates.

5. Real-Time Analytics and Reporting

Braze enables you to measure the impact of your campaigns in real time.

• See which channels deliver more engagement and optimize your strategy accordingly.
• Use A/B testing to compare campaigns and take actions to increase your ROI.

6. AI-Powered Predictive Analytics

Braze’s AI features help you predict customer behaviors.

• Identify customers at risk of churn before it happens.
• Provide exclusive offers to customers with a high likelihood of purchasing.

Advantages of Using Braze with Omtera

As an official Braze partner, Omtera provides not only technical setup but also strategic consulting for brands.

• Setup and Integration: Connecting Braze with your CRM, e-commerce, or analytics tools.
• Strategy Development: Defining campaign goals and designing the best journeys through Braze.
• Training and Enablement: Helping your teams fully leverage Braze features with comprehensive training.
• Continuous Optimization: Regularly analyzing campaign performance for ongoing improvements.

In short, when you combine Braze’s capabilities with Omtera’s expertise, you can change the game in customer engagement.

Who is it Ideal For?

Braze is indispensable especially for:

• Project managers: Who want to manage campaign processes on a single platform.
• Marketing specialists: Who aim to increase ROI with personalized campaigns.
• Business owners & C-level executives: Who want to make strategic investments in customer engagement.
• IT managers: Who need a powerful platform for integration and data management.

Common Challenges and Braze Solutions

• Challenge: Scattered customer data.
  Solution: Braze consolidates data from different sources under one roof.
• Challenge: Campaigns with low engagement.
  Solution: Advanced personalization increases open and click-through rates.
• Challenge: Heavy manual workload.
  Solution: Canvas Flow automates processes, saving time and effort.

Strengthen Your Business with Braze and Omtera

Braze has the powerful features you need to develop customer-focused strategies. However, making the most of these features requires working with the right partner.

With Omtera’s expertise in Braze:

• Your campaigns are launched faster.
• Your ROI continuously increases.
• Your customer experience surpasses competitors.

Call to Action (CTA)

Ready to take your customer engagement to the next level? Get in touch with Omtera today and start your Braze journey with the right steps.

Frequently Asked Questions (FAQ)

1. Which channels can Braze be used in?
Braze offers cross-channel communication options such as email, mobile push, SMS, web push, and in-app messaging. This allows you to reach customers across different touchpoints from a single platform.

2. How is campaign automation done in Braze?
With the Braze Canvas Flow feature, you can visually design customer journeys and create automated campaigns with real-time triggers. This reduces manual workload and ensures timely engagement.

3. What data does Braze use for personalization?
Braze leverages user names, behavioral history, location, device information, and purchase history to deliver advanced personalized content. AI-powered predictive analytics also enable more accurate targeting.

4. Is it difficult to start using Braze?
Not at all. With the right partner, it becomes much easier. As a Braze partner, Omtera fully supports setup, integration, and strategic usage.

5. Who should use Braze?
Braze is especially suitable for project managers, marketing specialists, business owners, C-level executives, and IT leaders. Any company looking to boost customer engagement can benefit from Braze.