In today’s digital marketing landscape, success is no longer about sending a single message or using a single channel — it’s about creating meaningful, continuous customer engagement.
To capture user attention, brands rely heavily on mobile push notifications and in-app messaging.
But the true difference lies in delivering the right message, at the right time, in the right context.
Omtera, as an official Braze Solution Partner, helps brands execute this transformation in a data-driven, efficient, and sustainable way. With its experienced team, Omtera offers end-to-end support, from campaign strategy to technical implementation.
At this stage, two platforms often stand out: Braze and Airship.
So which one truly elevates customer engagement to the next level?
Push notifications are not just alerts — they’re the fastest way to reach your users. Yet, if not managed with the right strategy, they can easily become spam.
Braze sets itself apart here.
Instead of simply sending messages, Braze leverages each user’s behavioral history, location, device type, and segmentation data to deliver contextual and personalized content.
While Airship performs well in basic notification delivery, Braze’s data modeling and AI-powered decision engine empower marketers with a far more strategic personalization layer.
Modern users expect to interact with brands directly within the app.
That’s where Braze’s in-app messaging module comes in.
Airship offers limited template options, while Braze enables dynamic, interactive, and segment-based messages.
For example, you can use Braze to:
And all of this can be built without code, using Braze’s drag-and-drop interface.
With Braze, brands don’t just send messages — they design experiences.
Effective push and in-app strategies depend on data accuracy.
Here again, Braze provides an enterprise-level foundation:
Airship offers limited integration capabilities, while Braze collects, processes, and activates customer data from a single platform.
That difference directly impacts ROI — better targeting, less waste.
Technology is only as effective as the partner who helps you use it.
That’s where Omtera’s Braze expertise makes all the difference.
Omtera empowers brands to maximize the value of their Braze investment through end-to-end professional services:
With Omtera’s consulting support, brands using Braze achieve on average 25% higher engagement and conversion rates through push and in-app campaigns.
This approach transforms notifications from one-off messages into long-term customer relationships.
Want to truly personalize your push notifications and elevate user engagement?
Contact Omtera today and integrate the full power of Braze into your strategy.
1. Which channels does Braze support for push notifications?
Braze supports push notifications across iOS, Android, Web, SMS, WhatsApp, and email, providing a true multi-channel experience.
2. What are the advantages of using Braze instead of Airship?
Braze delivers higher engagement through AI-driven personalization, behavioral segmentation, and unified cross-channel orchestration.
3. How does Omtera support Braze integration?
Omtera handles the entire process — from setup to data strategy — tailoring the Braze environment to each brand’s goals and tech stack.
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