Omtera, as a strategic partner of ElevenLabs, helps businesses move beyond experimenting with AI voice technologies and transform them into enterprise solutions that deliver measurable business results. From marketing teams to IT managers, producing audio content for different departments, scaling multilingual communication, and developing AI agents that can communicate naturally with customers are becoming increasingly important.
However, teams that are new to ElevenLabs often face similar questions: Which product should be selected? How is audio generated with Text to Speech? How should the right voice and model be chosen? What is the difference between ElevenCreative and ElevenAgents? How can generated audio be integrated into existing applications?
In this guide, we will examine the basic steps for using ElevenLabs in detail through two of its key products: ElevenCreative and ElevenAgents.
ElevenLabs is an AI audio platform that offers features such as converting text into natural speech, transcribing audio, voice cloning, dubbing, generating sound effects, and developing conversational AI agents.
The platform’s core capabilities include:
ElevenLabs’ current platform structure offers different usage paths for creative production, conversational agents, and developer integrations. This allows non-technical teams to generate audio using no-code tools, while developers can integrate the same technologies into their products through the API.
Before working with ElevenLabs, you need to define the primary purpose of your project. Creating a voiceover for an advertisement and developing an AI agent that customers can speak with over the phone do not require the same product, model, or integration decisions.
First, answer the following questions:
Teams that want to create video voiceovers, training content, podcasts, advertisements, or product demos can generally start with ElevenCreative. Teams aiming to have two-way conversations in customer service, sales, reservation, appointment, or support processes should evaluate ElevenAgents.
After creating an account, determine the access requirements of your team members. A single user may be sufficient for individual trials, while enterprise projects require centralized management of voice assets, agent configurations, API keys, and production processes.
At the beginning, it is important to make the following distinction:
For enterprise use, access permissions, voice ownership, API key management, and the criteria for moving into a production environment should be defined from the beginning.
ElevenCreative is a no-code workspace designed for users who want to create voiceovers, dubbing, voice cloning, and other creative audio content directly through a browser.
It is particularly suitable for marketing professionals, content creators, training teams, video editors, and localization teams.
You can follow these steps to create your first voiceover on ElevenLabs:
The official ElevenLabs Text to Speech guide also explains the basic process as entering the text, selecting a voice, adjusting optional settings, and generating the audio.
In AI voice generation, the way the text is prepared for speech is just as important as the voice selection. Long sentences that appear natural in written language may sound tiring or mechanical when voiced.
For more natural results:
For example, instead of the sentence “The campaign will end on 31.12.2026,” testing a version such as “The campaign will end on December thirty-first, two thousand twenty-six,” depending on the target language, may produce more consistent pronunciation.
The ElevenLabs Text to Speech best practices document also recommends testing pronunciation, emotion, speaking style, and text structure.
When selecting a voice, it is not enough to focus only on whether the voice sounds pleasant. The selected voice must be compatible with the brand identity, target audience, content type, and distribution channel.
The following criteria can be used for enterprise evaluation:
A trustworthy, calm, and clear voice may be appropriate for a financial application, while a more energetic voice may be preferred for a social media campaign aimed at younger consumers.
ElevenLabs offers two primary voice cloning approaches: Instant Voice Cloning and Professional Voice Cloning.
Instant Voice Cloning is used to quickly create a voice clone from shorter voice samples. It is suitable for rapid prototypes, personal projects, and initial quality assessments.
Professional Voice Cloning aims to develop a more realistic, stable, and detailed digital voice using a larger amount of voice data. It can be considered for brand voices, long-term content production, or enterprise projects that require higher quality. The two options differ not only in speed but also in the technical approach used and the expected results.
When using voice cloning, clear and verifiable permission must be obtained from the owner of the voice. The voice of an employee, artist, executive, customer, or any other person must not be copied without permission. Voice data should be treated as a sensitive personal and brand asset, and the scope of use, storage period, and access permissions should be clearly defined.
ElevenAgents is used to develop AI agents that can communicate with users in real time through voice or text.
In the structure explained by ElevenLabs, an agent combines speech recognition, a selected language model, low-latency Text to Speech, and turn-taking components that manage the speaking order. This structure enables the agent to listen to the user, understand the request, generate an appropriate response, and answer with a natural voice.
You can follow these steps when creating a basic agent:
The official ElevenLabs quickstart document states that a basic conversational agent can be created within a few minutes. However, bringing a real enterprise process into production requires additional work such as prompt design, integration, security, testing, monitoring, and escalation to human support.
The system prompt is the primary configuration that defines the agent’s role and behavioral boundaries. A general instruction such as “help customers” is not sufficient for enterprise use.
An effective prompt should include the following information:
An example starting prompt is as follows:
“You are the customer support agent of our enterprise software company. Clarify the user’s issue with short questions, use only verified knowledge base content, and do not generate information you are not certain about. Escalate topics involving account security, payment disputes, or personal data requests to the human support team. At the end of every conversation, ask whether the user needs any additional support.”
The official ElevenLabs prompting guide also defines the system prompt as the core blueprint that determines the agent’s personality, goals, tools, procedures, and guardrails.
If an agent only generates conversation, it remains an assistant that provides information. When tools are added, it can interact with external systems and perform specific actions.
For example, an ElevenAgents agent can:
The ElevenLabs tools structure enables agents to communicate with external systems and execute custom business logic. However, authentication, authorization, error management, timeout, user approval, and audit logging rules should be defined for every tool.
Teams that want to add ElevenLabs capabilities to an existing website, mobile application, content system, or enterprise product can use ElevenAPI.
The basic integration process is as follows:
The ElevenLabs API quickstart guide covers authentication with an API key, SDK installation, and sending the first Text to Speech request.
A simplified Python example:
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import osfrom elevenlabs.client import ElevenLabsfrom elevenlabs import playapi_key = os.environ.get("ELEVENLABS_API_KEY")if not api_key: raise ValueError("ELEVENLABS_API_KEY must be defined.")client = ElevenLabs(api_key=api_key)audio = client.text_to_speech.convert( voice_id="VOICE_ID", model_id="eleven_multilingual_v2", text="Hello, this voice was generated using the ElevenLabs API.")play(audio)
In the code example, it is important that the API key is retrieved through an environment variable. The Voice ID and model selection should be updated according to the available options in your account and the requirements of the project.
Marketing teams can produce different voiceover alternatives for advertising videos, product promotions, social media content, and webinar recordings. Adapting the same campaign into different languages can be transformed into a more scalable workflow compared with traditional studio processes.
Human resources and learning and development teams can create voiceovers for employee training, onboarding videos, and process explanations. When the text changes, only the relevant section can be updated instead of recording the entire content again.
With ElevenAgents, voice agents can be developed to answer frequently asked questions, check order status, or transfer appropriate requests to a human representative.
A voice agent can understand the needs of a potential customer, ask basic questions, and transfer qualified leads to the sales team. However, strict rules should be defined in critical areas such as pricing, contracts, and eligibility to prevent incorrect commitments from being made to users.
Video and training content can be adapted into different languages. In this process, not only translation accuracy but also product names, date formats, numbers, units of measurement, pronunciation, and cultural tone should be reviewed.
The following mistakes are frequently encountered in ElevenLabs projects:
Creating a small and measurable pilot at the beginning helps reduce these risks. A single content type, language, or customer request can be selected to measure quality, speed, cost, and user feedback.
Opening an ElevenLabs account and creating the first voice is easy. The real challenge is transforming the technology into a system that is compatible with existing business processes, secure, scalable, and measurable.
Omtera, as a strategic partner of ElevenLabs, can support organizations in the following areas:
For example, using only a natural voice is not sufficient in a customer service agent. The agent must understand the customer correctly, access only authorized information, avoid performing incorrect actions, and transfer the conversation to the appropriate team when necessary.
Omtera’s role is to combine ElevenLabs technology with these end-to-end business requirements and help move the project from the experimentation stage into controlled production use.
Before starting your ElevenLabs project, you can use the following checklist:
If most of these questions cannot yet be answered, it will be safer to create a limited pilot instead of starting directly with a comprehensive integration.
ElevenLabs makes it possible to benefit from AI voice technologies across a wide range of areas, from content production to customer service. While ElevenCreative enables fast and scalable voice production, ElevenAgents helps develop agents that can communicate naturally with users and take action within business processes.
For the technology to generate real business value, the right product must be selected, voice quality must be tested, integrations must be developed securely, and performance must be measured regularly.
Are you ready to transform the potential of ElevenLabs into a secure and scalable enterprise solution? Schedule a meeting today to plan your ElevenLabs roadmap with Omtera.
Does using ElevenLabs require software knowledge?
No. Tasks such as Text to Speech, voice selection, and creative audio production can be performed through ElevenCreative without writing code. Technical development support may be required for API integration, custom applications, and advanced ElevenAgents projects.
What is the difference between ElevenCreative and ElevenAgents?
ElevenCreative focuses on voiceovers, dubbing, and creative audio production. ElevenAgents is used to develop conversational agents that listen to users, respond to them, and perform actions in connected systems.
Can Turkish voiceovers be created with ElevenLabs?
Yes. Turkish texts can be voiced using compatible models and voice options. To achieve the best results, proper names, abbreviations, numbers, and industry-specific terms should be tested with different examples.
Can I clone my own voice with ElevenLabs?
When you have the required permissions and suitable account features, you can use Instant Voice Cloning or Professional Voice Cloning. Only voices that you have the right to use and for which explicit permission has been obtained should be cloned.
Can a customer service agent be created with ElevenLabs?
Yes. ElevenAgents can be used to develop voice agents that listen to customer questions, provide information, retrieve data from external systems, and transfer conversations to a human representative when necessary.
How is ElevenLabs API key security maintained?
The API key should not be stored in frontend code, inside a mobile application, or in public repositories. Requests should be sent through the backend, and keys should be protected using environment variables or a secret management system.
Which product should be used to start an ElevenLabs project?
You can start with ElevenCreative if you want to produce voiceovers, videos, podcasts, or training content. ElevenAgents is more suitable if you want a solution that can have two-way conversations with users and perform actions.
How does Omtera support ElevenLabs projects?
Omtera supports businesses in use case analysis, product selection, voice strategy, agent design, prompt development, API integration, security, testing, monitoring, and team adoption processes.
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