How to Create Product Roadmaps in Miro

In today’s business world, product development processes are not just about generating ideas. These ideas need to be systematically planned, visualized, and shared with all teams. This is where product roadmaps come into play. Roadmaps act as both a strategic guide and a communication tool for the product development journey.

However, teams often encounter challenges when creating roadmaps:

• Getting lost in complex tables and documents
• Communication breakdowns between teams
• Difficulty keeping the roadmap up to date
• Lack of visualization

This is where Miro provides a powerful solution to all these problems. And it’s not only useful for product teams; marketing, IT, project management, and even leadership can benefit as well. Omtera’s Miro consulting adapts these solutions to your company’s needs, making your roadmap processes far more efficient.

What Is a Product Roadmap and Why Is It Important?

A roadmap is a visual planning tool that shows the stages a product or project will go through and when each objective will be achieved.

Benefits of a roadmap:

• Transparency: Provides all teams with the same strategic overview.
• Focus: Clarifies priorities.
• Communication: Creates a common language for everyone from C-level executives to project teams.
• Flexibility: Can be easily updated when needed.

In short, a roadmap is not just a chart; it is a bridge that strengthens trust and collaboration across teams.

Why Create Roadmaps with Miro?

Unlike traditional spreadsheets or complex software, Miro provides an easy, visual, and collaborative environment.

Advantages of creating roadmaps in Miro:

• Ready-made templates: Quickly create a draft roadmap.
• Drag-and-drop ease: Replace complex charts with a more visual structure.
• Real-time collaboration: Teams can work together on the same board simultaneously.
• Flexible views: Create timeline, goal-based, or theme-based roadmap views.
• Integrations: Connect with Jira, Asana, Notion, and more to make your roadmap dynamic.

Steps to Create a Roadmap in Miro

1. Define the objectives
First, clarify the purpose of your roadmap: Are you developing a new product or growing an existing one?

2. Draw the timeline
Use Miro’s timeline or Kanban-style board templates to visualize start and end dates.

3. Add priorities and milestones
Mark product features, releases, or campaign steps as “milestones.”

4. Involve the teams
All team members can comment on the roadmap, add stickers, or suggest changes.

5. Visualize and share
Share your roadmap via a link or export it as a PDF/PNG for the teams.

Omtera and Miro: Your Strategic Partner in Roadmap Processes

Omtera is one of Turkey’s leading Miro Solutions Partners. To help you get the most out of Miro’s roadmap and project management features, Omtera provides consulting, training, and implementation support.

Omtera’s contributions:

• Setup and integration support: Connect Miro with Jira, Asana, or other business tools.
• Training programs: Specialized training for project managers, marketing specialists, IT teams, and executives.
• Strategic consulting: Aligns your roadmaps not just technically but also with your business goals.
• In-house adoption: Ensures your teams embrace Miro effectively.

Miro makes it easier to create your roadmap; Omtera ensures that roadmap actually works.

A Hypothetical Scenario: The Power of Using Roadmaps in Miro

Imagine you are a mid-sized technology company. You are developing a new SaaS product and the launch date is approaching. But you face several problems:

• The product development team is focused only on technical details.
• The marketing team is waiting for clear launch dates, but constant changes create uncertainty.
• The leadership team wants to see the “big picture” but gets lost in Excel spreadsheets.

This is exactly where Miro and Omtera’s consulting come into play.

In a workshop with Omtera:

• The company’s strategic goals are clarified.
• A customized roadmap template is created in Miro.
• Jira integration ensures technical progress is automatically reflected in the roadmap.
• Training helps all teams understand that the roadmap is not just a “calendar” but also a shared communication tool.

A few weeks later:

• Management can track which goals are in which stage in real time.
• The marketing team sees launch dates clearly and plans campaigns accordingly.
• The technical team understands how their work contributes to the overall strategy.

Although this scenario is entirely fictional, it clearly shows how Miro’s powerful roadmap features, combined with Omtera’s consulting, can create real transformation in practice.

Solutions for Different Stakeholders

Miro’s product roadmap features are flexible enough to meet the needs of different departments. Here’s what it offers:

• Project Managers: Can see all tasks in one view, prioritize, track progress in real time, and identify risks early.
• Marketing Specialists: Can visualize launches, campaigns, and content calendars in sync with product development.
• Business Owners and Executives (C-Level): Can see the “big picture” and instantly track achievements, progress, and resource focus.
• IT and Technical Leaders: Can detail development processes, align technical work with business goals, and improve communication with product teams.

As a result, every group benefits from Miro’s visual, transparent, and collaborative environment, making work easier and collaboration stronger.

Tips to Make Your Roadmaps More Effective

The strength of a roadmap lies not only in its creation but also in its management. Here are some tips:

• Keep it simple: Focus only on the most important milestones. Use separate boards or documents for excessive detail.
• Update regularly: Product and project goals change constantly. Keep the roadmap updated so teams always have the latest view.
• Enhance visualization: Use color codes, icons, tags, and stickers to make it easier to understand at a glance.
• Include all stakeholders: A roadmap is not only the responsibility of the product team—marketing, sales, IT, leadership, and support should also be involved.
• Stay flexible: A roadmap is a guiding document, not a strict commitment. Be ready to adjust when priorities or market conditions change.

This way, your roadmap becomes not just a planning tool but a dynamic, living strategic document for the entire organization.

Successful Roadmap Processes with Miro + Omtera

Product roadmaps are one of the most important tools for turning vision into reality. But effective roadmaps are possible only with the right software and the right partner.

Miro’s easy, visual, and collaborative roadmap tools, combined with Omtera’s consulting expertise, enable your teams to achieve strategic goals faster.

If you want to accelerate your product development processes and create effective roadmaps with Miro,

get started with Omtera’s Miro consulting services today!

Frequently Asked Questions (FAQ)

1. What is the difference between a roadmap and a project plan?
A roadmap presents the long-term vision and strategic goals of a product or project. A project plan is short-term and more detailed, focusing on tasks and timelines. The roadmap shows “where we are going,” while the project plan shows “how we’ll get there.”

2. Do I need technical knowledge to create a roadmap in Miro?
No. With Miro’s drag-and-drop simplicity, you don’t need any technical expertise. You can use ready-made templates and easily involve your teams.

3. Who can use Miro roadmaps?
Product managers, marketing specialists, project managers, business owners, C-level executives, IT teams, and even customer support staff can benefit. In short, it is a shared communication tool for the entire organization.

4. How can I keep my roadmap up to date?
Roadmaps in Miro are easy to update. With integrations such as Jira, Asana, or Notion, changes are automatically reflected. It’s also recommended to review roadmaps regularly.

5. How does Omtera contribute to roadmap processes?
As a Miro Solutions Partner, Omtera provides not only technical setup but also strategic consulting, training, and integration support. This ensures your roadmap is not just a document but an effective tool to bring your company’s vision to life.