In today’s business world, the number of tools used for team management and collaboration is growing every day. Especially with the rise of remote and hybrid work models, choosing the right tool has become even more critical. Two of the most widely used platforms are Miro and Trello.
Both tools help teams organize their work; however, their purposes, scope, and benefits are quite different. In this article, we will highlight Miro’s strategic collaboration power while comparing it with Trello. We will also take a closer look at the value provided by Omtera as a Miro Solutions Partner.
Trello is a tool developed primarily for task tracking and project management. Thanks to its Kanban-based approach:
However, since Trello’s focus is only on task-based organization, it remains limited for strategic planning, innovation, or workshop processes.
Miro, on the other hand, covers not only tasks but the entire collaboration process.
Miro provides a much broader range of usage, from executives making strategic-level decisions to marketing teams preparing creative campaigns.
Compared to Trello, Miro offers much broader solutions:
To make the most of Miro’s powerful features, the right partner is critical. This is where Omtera comes into play.
For more details, visit Omtera Miro Services.
Thanks to Omtera, Miro becomes not just software, but your company’s strategic business partner.
Trello is ideal for task-based management, but:
These limitations are among the main reasons why teams, as they grow, transition from Trello to Miro.
With Omtera’s support, Miro helps teams:
This way, teams can act faster, more creatively, and more strategically.
Do you want to strengthen team collaboration, accelerate workshops, and visualize strategic planning with Miro? With Omtera – Miro Solutions Partner, you can generate value from day one.
What do you gain?
What is the main difference between Miro and Trello?
Trello is primarily designed for task tracking (Kanban, cards, lists), while Miro is designed for strategic collaboration and visualization (workshops, brainstorming, flowcharts, customer journeys, roadmaps). In short: Trello = “What needs to be done?”, Miro = “How should we think and design together?”.
Which teams is Miro more suitable for?
Project/product teams, marketing and growth teams, UX/UI, operations, HR/L&D, and even C-level strategy meetings. In any scenario where idea generation, alignment, and decision-making are needed, Miro stands out.
We are using Trello; is it difficult to switch to Miro?
No. Omtera analyzes your existing boards and processes and sets up the corresponding workflows and templates in Miro. If necessary, a hybrid model can be designed (Trello for task tracking, Miro for strategy & workshops), and the transition progresses step by step.
How does Omtera implement Miro for us?
Pre-analysis → usage scenario mapping → licensing & governance → integration (e.g., Jira) → pilot/PoC → training & facilitation → success metrics. This way, measurable value is targeted within the first 30 days.
How long does training and adoption take?
It depends on the team’s maturity; usually a half-day quick start + deep-dive modules. With Omtera’s template library and “first 10 days usage plan,” adoption is accelerated.