On November 18, Omtera and Mixpanel brought together a curated group of product, data, and technology leaders at Assembly Buildings, Istanbul for Data to Impact ‘25, a one-day event designed to bridge the gap between insight and execution in the age of intelligent analytics.
With 60+ senior leaders in the room, CXOs, Head of Product, Growth Managers, Data Leads and more, the event explored how organizations can leverage Mixpanel’s evolving capabilities, including its 2026 product vision and new AI direction, to build cultures of experimentation, alignment, and measurable impact.
The day combined practical sessions, real-world cases, leadership dialogues, and hands-on analytics frameworks, concluding with a special Award Ceremony celebrating outstanding achievements from some of the region’s most innovative companies.
From the opening remarks by Murat Yılmaz, Founder & CEO of Omtera, it was clear that the goal of Data to Impact ’25 was not just to talk about analytics — but to operationalize it.
“Data is only valuable when teams can use it,” Murat noted. “Our mission is to help organizations move beyond dashboards and turn analytics into a strategic advantage.”
Mixpanel’s VP & GM for EMEA, Ghaith Ghazi, set the stage with a forward-looking view of the analytics landscape, emphasizing how AI will fundamentally reshape product intelligence and decision-making.
One of the most anticipated sessions of the day was led by Wissam Lebsir from Mixpanel, who unveiled exclusive insights into:
Attendees left the session with a clear sense of where the industry is heading, and what they can do today to prepare.
Onur Tan, Partner of Solutions & Products at Omtera, outlined how organizations can structure their analytics ecosystems to achieve impact consistently.
His session focused on:
Onur’s session connected the dots between Mixpanel’s capabilities and real-world organizational needs, one of the most appreciated takeaways of the day.
Baran Berkay Barakçin, Partner & Head of Technology & Consulting at Omtera, led a hands-on session showing how to turn Mixpanel into a decision-making engine.
He walked through:
Attendees noted how accessible and instantly applicable Baran’s frameworks were, regardless of maturity level.
One of the highlights of the event was the Fireside Chat featuring:
Together, they explored:
The discussion was candid, practical, and grounded in daily realities, exactly what attendees were hoping for.
Eran Filiba, Founder of Brick Institute, brought a fresh perspective with a thought-provoking keynote on how AI will shape product delivery, organizational agility, and decision cycles.
His session helped teams reconsider:
Emre Süren, Onboarding & Customer Success Manager at Omtera, delivered a focused session on how teams can confidently begin their Mixpanel journey.
He outlined the core foundations of a successful start: defining the right questions, building a clean and purposeful tracking plan, and aligning product, data, and engineering teams around shared metrics.
Emre also highlighted the importance of early insights and quick wins, showing how even small improvements in data structure and workflow can accelerate adoption. His session gave attendees a clear, realistic path to turning Mixpanel into an everyday decision-making engine.
The day ended with a special Award Ceremony, recognizing outstanding achievements by Omtera and Mixpanel customers who demonstrated exceptional success in turning data into real business outcomes.
For driving breakthrough product experiences powered by experimentation, fast iteration, and data-informed decision-making.
For building exemplary collaboration between product, data, and engineering teams—and embedding data into everyday workflows.
For operationalizing lifecycle and behavior analytics to drive remarkable retention and member engagement.
For achieving measurable business growth through Mixpanel-driven insights and cross-functional execution.
Each award represented a milestone in an organization’s analytics maturity journey and highlighted the power of strategic partnership, consistency, and cultural transformation.
After the closing notes, attendees continued conversations over networking; sharing challenges, strategies, and plans for the year ahead.
The energy in the room reflected a shared belief:
Analytics is no longer a reporting function, it’s the backbone of modern growth.
Whether you’re just getting started or scaling your analytics programs, Omtera is here to help you turn insights into impact. Contact us whenever you want.
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