In the digital world, customer expectations are rapidly evolving. Users no longer want just a quality product or service; they demand personalized experiences delivered at the right time and through the right channel. At this point, Braze AI stands out as a powerful solution that makes customer engagement smarter, more efficient, and more impactful.

As Omtera, we are one of Braze’s official partners in Türkiye. In this article, we will cover both the core capabilities and benefits of Braze AI, as well as the strategic support Omtera provides to help businesses unlock its full potential.

What is Braze?

Braze is a modern customer engagement platform that allows brands to communicate with their customers across multiple channels such as email, push notifications, SMS, web push, and in-app messages. Its power lies in real-time data analysis, segmentation, and automation capabilities.

With Braze, brands can:

• Get to know their customers better,
• Deliver the right message to the right person,
• Manage campaigns more effectively.

Omtera, as one of Braze’s official partners in Türkiye, helps companies leverage this powerful platform in the most effective way.

What is Braze AI?

Braze AI is the artificial intelligence–powered module of the Braze customer engagement platform. It enables brands to better understand their customers, optimize interactions, and automate campaigns.

Key highlights of Braze AI:

• Personalized experiences: Provides tailored content and offers to each customer.
• Prediction: Anticipates possible customer behaviors to enable proactive actions.
• Timing optimization: Ensures the right message is sent at the right time.
• Automation: Manages repetitive processes with AI, reducing team workload.

Why Braze AI? Challenges Businesses Face

Today, marketing teams, IT managers, and C-level leaders face several critical challenges:

• Fragmented customer data: Many companies collect data across different platforms but struggle to turn it into actionable insights.
• Lack of personalization: Sending the same message to everyone decreases engagement.
• Poor timing: When messages reach the right person at the wrong time, the impact is lost.
• Manual workload: Teams waste valuable time managing repetitive campaign tasks.

Braze AI addresses these issues, transforming customer engagement into a data-driven, smart, and effective process.

Innovations and Developments with Braze AI

Braze AI elevates the value of the Braze platform to the next level. Traditional customer engagement tools rely heavily on manual processes, basic segmentation, and static messaging, while Braze AI integrates learning, prediction, and automation into the process. This means brands can now act not only on past data but also on predicted future customer behaviors.

In addition, AI-driven content optimization and timing make campaigns more dynamic, targeted, and high-performing. In short, Braze AI doesn’t just provide communication—it empowers brands to create smart and sustainable customer experience strategies.

Core Capabilities of Braze AI

1. Personalization

Braze AI analyzes user behaviors to deliver individualized experiences. For example:

• An e-commerce store can send discount coupons to users who added items to their cart but didn’t purchase.
• Streaming platforms can recommend new content based on viewing habits.

Result: Higher conversion rates and improved customer satisfaction.

2. Prediction

Braze AI predicts future customer behaviors:

• Identifies customers at risk of churn.
• Determines who is most likely to repurchase.

This allows brands to take proactive action to reduce churn rates.

3. Intelligent Timing

Sending the right message at the right time is critical. Braze AI analyzes when customers are most active and schedules communications accordingly.

Examples:

• Mobile push notifications can be delivered at the user’s peak activity hours.
• Email campaigns can be sent at the times they are most likely to be opened.

4. Cross-Channel Orchestration

Braze AI goes beyond email by also enabling personalized communication via:

• Push notifications
• SMS
• Web push
• In-app messages

This ensures brands deliver a consistent experience across multiple channels.

Omtera and Braze Partnership: Strategic Support

To fully harness the power of Braze AI, brands need the right strategy, integrations, and optimization. This is where Omtera’s Braze expertise comes into play.

Omtera’s services include:

• Braze onboarding and training: Helping your teams maximize Braze AI adoption.
• Data integrations: Connecting existing CRM, CDP, or ERP systems with Braze.
• Campaign optimization: Measuring, testing, and continuously improving AI-powered campaigns.
• Strategic consulting: Offering roadmaps tailored to both technical and business goals.

Omtera is not just a Braze partner but your strategic ally in transforming customer experiences.

Benefits of Braze AI for Businesses

• Higher ROI (return on investment): Smarter segmentation and personalization drive stronger campaign performance.
• Customer loyalty: Engaging with the right message at the right time builds long-term loyalty.
• Efficiency: Reduces manual workload so teams can focus on strategic tasks.
• Scalability: Easily manages growing numbers of customers, campaigns, or communication channels.

Ready to Power Your Customer Engagement with AI? Would you like to strengthen your customer engagement with AI? Get in touch with Omtera today and start your Braze AI journey.

FAQs

Is Braze AI suitable for small businesses?
Yes. Braze AI provides flexible solutions tailored to the needs of both small and large-scale enterprises.

Does Braze AI only work for email campaigns?
No. Braze AI works across multiple channels including push notifications, SMS, web push, and in-app messaging.

What are the advantages of working with Omtera?
As an official Braze partner, Omtera handles all integration, optimization, and strategy processes for your business—so you can focus solely on achieving your goals.