How Givenchy Achieves Flawless Global Launches with Asana

Here’s the story of how the iconic brand Givenchy uses Asana to achieve precision and elegance in their complex product launches.

About Givenchy Fragrances

Founded by the visionary Hubert de Givenchy in 1952, the House of Givenchy is a symbol of audacious elegance and a prominent pillar of the LVMH group. 

The brand's legacy was cemented by its legendary friendship with Audrey Hepburn, which inspired the iconic fragrance L'Interdit, a scent that captures the house's unique blend of grace and daring.

Today, Givenchy Fragrances translates this avant-garde spirit into celebrated perfumes and innovative cosmetics. Each product launch is a major global event, a complex operation requiring meticulous coordination across a vast network of international teams. 

From the initial concept in Paris to synchronized marketing campaigns in New York and Singapore, every detail must be perfectly aligned to deliver a single, cohesive, and luxurious brand experience worldwide. 

This monumental task demands operational excellence to match the brand’s creative ambition.

The Challenge: The Complexity of a Global Vision

As Givenchy Fragrances scaled its global operations, the complexity of coordinating launches became a significant hurdle. 

Their reliance on tools like Microsoft Project and scattered documents made it difficult to maintain a consistent brand vision across all consumer touchpoints. Their key challenges were deeply interconnected:

• Lack of a Centralized View: Critical launch schedules and project information were fragmented, making it nearly impossible to track continuous progress or see a consolidated timeline. This lack of a single source of truth created ambiguity and made it difficult to ensure a unified brand experience across merchandising, digital, and press materials.
• Disconnected Global Teams: A small core team needed to coordinate with over 200 people across 19 different functions. Communicating effectively with such a wide variety of roles and managers without a central platform led to endless emails, phone calls, and a high risk of miscommunication.
• Inconsistent Launch Processes: Without a unified system, there was no way to share, view, and update a consolidated schedule for each launch that spanned all functions. This meant teams couldn't easily reference the product’s core vision or track deadlines, putting the consistency and efficiency of their global campaigns at risk.

The Solution: Driving Clarity and Collaboration with Asana

To dismantle these barriers and build a scalable foundation for their launches, Givenchy turned to Asana as their central hub for work. 

This allowed them to systematically replace ambiguity with precision and transform their operational model.

• A Single, Consolidated Schedule: Asana became the single, dynamic source of truth for all launch activities, effectively ending the reliance on static, disconnected schedules. For major product launches like L’Interdit, a dedicated Asana project serves as a living blueprint, holding every critical date, dependency, and task related to development, formula, merchandising, digital assets, and press. This isn't just a timeline; it's an interconnected ecosystem of work. When a deadline for packaging development shifts, the merchandising and digital teams see the impact in real-time, allowing them to adjust their own plans instantly. This level of transparency ensures everyone is always working from the most current information, eliminating version control issues and fostering a powerful chain of accountability across the entire launch lifecycle.
• Unifying Cross-Functional Collaboration: Asana became the bridge that connected the complex network of 19 functions and 200 collaborators. It transformed their weekly task force meetings from passive status updates into active, strategic working sessions. With Asana as the central screen, teams could collectively review progress, identify blockers, and assign action items on the spot, ensuring clear ownership and immediate follow-through. Furthermore, Asana became the definitive central repository for the brand’s vision. By storing key presentations, creative briefs, and reports within the relevant project, it guaranteed that every collaborator—from a marketing manager in one country to a packaging designer in another—had on-demand access to the exact same guiding principles, ensuring the global brand consistency that is paramount for a luxury house like Givenchy.
• Macro-Level Project Management: Asana provided the leadership team with the high-level, real-time overview they needed to manage their entire portfolio of 80+ ongoing projects from a single place. Using features like Reporting Dashboards and Portfolios, they could instantly gauge the health of every launch, identify which were on track or at risk, and anticipate future needs without having to request manual status reports. This shifted their role from being reactive to proactive. Instead of constantly asking for updates, they could focus on strategic decision-making, resource allocation, and solving problems before they impacted deadlines. This comprehensive oversight eliminated the need for constant status checks and empowered them to steer their global launch strategy with confidence and foresight.

The Results

The strategic adoption of Asana delivered tangible, quantifiable results for Givenchy, empowering them to manage immense complexity with grace and efficiency.

• Flawless Coordination of 80+ Simultaneous Projects: Asana's centralized platform gives the team the power to manage and coordinate more than 80 ongoing projects at a time from a macro level, ensuring nothing is overlooked.
• Successful Global Launches in 120 Countries: With a clear, unified process, Givenchy successfully coordinates major launches, like their L’Interdit fragrance, to approximately 120 countries worldwide, ensuring a consistent and high-quality consumer experience everywhere.
• Increased Visibility for 200 Collaborators: All 200 team members across 19 functions can now go into Asana and see the same project updates, requirements, and deadlines, dramatically increasing visibility and alignment.
• Significant Reduction in "Work About Work": By eliminating the need for constant status-chasing through emails and phone calls, Asana drastically reduced administrative overhead. This freed up hundreds of hours for the 200 collaborators, allowing highly skilled creative and strategic teams to focus on high-impact work rather than administrative friction.

How Omtera Can Help You Achieve Similar Results

Givenchy's story is a compelling example of what a strategic work management system can accomplish. Yet, successfully integrating a new platform and re-engineering workflows is a detailed process that requires expertise. This is where Omtera’s guidance becomes invaluable.

As Omtera, an Asana Platinum Solution Partner, our mission is to help businesses harness the full power of Asana. We move beyond simple transactions to form a true partnership, delivering a complete support system designed around your company's unique requirements. Here’s our approach:

• Strategic License Consulting: We ensure you get the perfect Asana plan for your needs. Our team performs a deep-dive assessment of your organization to recommend a licensing structure that delivers maximum value and avoids unnecessary costs.
• Expert Implementation: Our seasoned consultants partner with you to map out your challenges and goals. From there, we develop a custom implementation and adoption strategy that ensures a smooth transition and gets your team on board quickly and effectively.
• Workflow and Process Engineering: We meticulously examine your current workflows to pinpoint inefficiencies and areas for improvement. We then help you re-engineer and streamline these processes within Asana, leveraging automation to boost productivity and reduce manual effort.
• Effortless Data Migration with Workino: Transitioning from tools like Jira, Trello, or Monday.com can feel daunting. Our exclusive migration tool, Workino, makes the process swift, secure, and seamless, ensuring all your valuable historical data is transferred with complete integrity.
• Empowering Training & Ongoing Support: We empower your team with in-depth, tailored training programs designed to make them skilled and comfortable with Asana. Our commitment doesn’t end there; we provide continuous partnership and dedicated assistance to ensure you’re always getting the most from the platform.

Ready to write your own chapter of success? Contact Omtera today to begin your consultation.

Frequently Asked Questions (FAQs)

1. What is Asana? 

Asana is a work management platform designed to help teams organize, track, and manage their work. It goes beyond simple task management by providing a flexible and powerful system for everything from small projects to large, cross-functional strategic initiatives. Its core philosophy is to provide clarity on who is doing what, by when, and how that work connects to the company's overarching goals.

2. How can Asana benefit my company? 

Asana improves clarity, accountability, and collaboration across the entire organization. It helps centralize communication, eliminating information silos and reducing reliance on email. By tracking project progress in real-time and aligning everyone's work with your company's strategic goals, Asana leads to dramatically increased efficiency, faster project completion, and more engaged, motivated teams.

3. Why should I work with an Asana partner like Omtera? 

While Asana is user-friendly, a certified partner like Omtera helps you unlock its full potential and achieve a faster return on your investment. We provide expert guidance on industry best practices, advanced workflow automation, and complex integrations. We help you avoid common implementation pitfalls and ensure Asana is configured to solve your specific business challenges, not just serve as a generic task list.

4. What is Workino, and why is it important for data migration?

Workino is Omtera's proprietary data migration tool, expertly designed to make the transition from other project management platforms to Asana a seamless, secure, and reliable process. Manual data migration is risky, time-consuming, and often results in lost context or data. You can automate this entire process with Omtera’s Workino, ensuring all your valuable historical data is transferred with complete integrity, saving you time and providing peace of mind.

5. How do I get started with Omtera?

Getting started is simple. Visit the Omtera contact page and fill out the brief form. One of our Asana experts will promptly get in touch to schedule an initial consultation. During this call, we'll listen to understand your needs, discuss your goals, and outline how we can partner with you to help your organization succeed.