.svg)
.svg)
Here’s the story of how Omtera supports Getir for meeting Mixpanel and the journey of success.
Getir is one of Turkey’s most iconic tech success stories—launched in 2015 with a bold mission: to deliver everyday essentials in minutes.
What began as a rapid grocery delivery service quickly evolved into a multi-service platform offering food delivery, e-commerce, ride-hailing, and car rentals. As the brand expanded internationally, one thing remained constant: an obsession with speed, ease, and user experience.
With millions of active users engaging with the platform daily, Getir generates an immense volume of behavioral data. Understanding this data—at scale and in real time—became central to optimizing product performance and driving continued growth.
Scaling rapidly while maintaining a seamless digital experience brought new layers of complexity.
Although Getir had various analytics tools in place, their teams found themselves limited by what these platforms could offer.
1. Customer behavior was hard to decode.
Understanding where users dropped off, what kept them engaged, and how different journeys impacted retention was a struggle. Their existing solutions didn’t provide enough visibility into user flows, which hindered proactive product decisions.
2. Lack of real-time insight delayed action.
For a company built on speed, the inability to access live behavioral data made it difficult to detect and address issues before they escalated. Marketing and product teams couldn’t iterate or experiment fast enough without reliable, up-to-the-minute insights.
3. Data wasn’t accessible to non-technical teams.
Marketing, product, and growth functions often depended heavily on data teams to answer even simple questions. This created operational bottlenecks, delayed time-to-insight, and slowed down testing cycles across the board.
To turn these challenges into growth opportunities, Getir partnered with Omtera—a trusted implementation and analytics consultancy known for driving high-impact outcomes through tools like Mixpanel.
From the outset, Omtera’s focus was clear: create a tailored, scalable analytics framework that would empower every team inside Getir to move faster, think smarter, and act on data independently.
Real-time visibility across the entire customer journey
Omtera’s team restructured Getir’s event taxonomy to ensure critical behaviors were captured accurately and meaningfully. With Mixpanel’s real-time tracking capabilities, they enabled Getir to see how users interacted with the app the moment it happened—making it easier to identify churn points and respond with precision.
Effortless experimentation and A/B testing
Through customized dashboards and modular reporting, Omtera helped Getir streamline how they designed and evaluated experiments. Product managers could now test features, monitor their impact immediately after deployment, and iterate without waiting on backlogged reports.
Enabling teams to self-serve insights
Omtera led hands-on enablement programs designed specifically for Getir’s different teams—marketers, product managers, and analysts. By training users in Mixpanel’s no-code interface and building reusable templates, Omtera democratized access to analytics and helped cultivate a data-literate culture across the company.
By combining Mixpanel’s power with Omtera’s implementation expertise, Getir achieved significant operational gains:
📊 220% increase in Mixpanel adoption
Analytics became a company-wide habit. More teams across Getir—especially non-technical ones—began using Mixpanel daily to guide decisions and track performance.
⏱️ 83% reduction in request-to-report time
With Mixpanel configured around Getir’s core workflows, the time it took to go from a data question to a report-ready answer dropped dramatically—enabling faster experimentation and sharper decision-making.
⚙️ Increased efficiency in data operations
The data team was finally freed from the burden of repetitive ad hoc requests. This allowed them to focus on higher-order strategic analysis, building a more advanced, insight-driven organization.
“With Mixpanel, we can seamlessly explore multiple scenarios and quickly answer incoming questions using its drag-and-drop capabilities. As a data team, one of its most valuable features for us is its ability to facilitate efficient A/B testing. It enables us to monitor event health post-release, quickly identify anomalies, and validate feature performance with real-time insights.”
—Tuğçe Soydan, Data Analytics Manager, Getir
“Omtera helps us leverage Mixpanel to its fullest potential, integrating it seamlessly with other tools in our tech stack. Their support goes beyond just technical assistance—they provide ongoing guidance on analytics health, advising us on the metrics and patterns that matter most to our business.”
—Mutlu Erman, Growth Director, Getir
“Together with Mixpanel, we’ve built a robust analytics ecosystem that empowers Getir to understand and respond to user behaviors in real-time. Our goal has always been to go beyond technical support and become a strategic partner, helping Getir harness data to enhance customer experience and drive growth. We’re proud to support them in setting new standards for speed, insight, and innovation in the industry.”
—Murat Yılmaz, CEO, Omtera
What made the difference wasn’t just the platform—it was how Getir used it. And that’s where Omtera played a pivotal role.
We didn’t just plug in Mixpanel and walk away. We embedded ourselves into Getir’s teams, aligning every configuration with their goals, their speed, and their style of decision-making.
The team became deeply integrated within Getir’s operational workflows, ensuring every analytics solution aligned perfectly with business goals and operational pace.
From discovery to enablement, Omtera handled:
By integrating technical precision with business alignment, Omtera ensured that Mixpanel wasn’t just a tool, but a transformation engine inside Getir.
Getir’s story is more than a successful implementation—it’s a model for how companies can operationalize data at scale.
For fast-growing companies seeking to optimize user experience and operational effectiveness through analytics, Omtera offers more than just tools—they provide transformative solutions. That’s where Omtera’s partnership with Getir delivered its greatest value.
If you're scaling fast, juggling experimentation, and trying to make sense of messy user behavior—it’s time for us to meet as well.
