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Here’s the story of how Omtera supports Yıldız Ventures for meeting Asana and the journey of overall success for productivity.
Yıldız Ventures is the corporate venture capital arm of Yıldız Holding, one of the world’s largest food producers and the force behind iconic global brands like Pladis, Godiva, United Biscuits, Superfresh, and McVitie’s. Operating across more than 150 countries with over 300 brands, Yıldız Holding is a household name in the CEEMEA region and beyond.
Established in 2019 and headquartered in Istanbul, Yıldız Ventures drives innovation by investing in early-stage startups and scaling intrapreneurship projects within the group. With a sharp focus on sectors such as foodtech, SaaS, fintech, e-commerce, and mobility, it plays a vital role in accelerating digital transformation within the Yıldız ecosystem.
Through its venture capital investments, startup accelerator programs, and corporate innovation initiatives, Yıldız Ventures is building a smarter, faster, and more connected future—both for Yıldız Holding and the wider startup landscape.
When we first partnered with Yıldız Ventures, they were already a powerhouse—a dynamic venture capital firm at the heart of one of the world’s largest food empires. With a strong reputation and a growing startup portfolio, they were moving fast. But with that momentum came increasing complexity—particularly in how internal operations and investment processes were managed.
🔍 On the surface, everything was moving: new partnerships, continuous deal flow, and active corporate innovation. But behind the scenes, teams were navigating fragmented systems—juggling email, spreadsheets, and chat apps to keep things on track.
💡 What we uncovered was that while Asana was already in use by some early adopters, the platform hadn’t yet been embedded deeply enough to drive real organizational efficiency. As a result, key challenges were surfacing:
The real issue? As Yıldız Ventures scaled, manual processes were holding them back—making it harder to act quickly, collaborate smoothly, and focus on strategic growth.
So we asked:
✅ How can we centralize operations while maintaining agility?
✅ How can we reduce friction across teams and maximize time for high-impact work?
These questions became the blueprint for our strategy. Together, we set out to transform how work gets done—by turning Asana into a central operating system that supports smarter decisions, faster collaboration, and streamlined execution across Yıldız Ventures.
When we began working with Yıldız Ventures, our objective was clear:
→ Unlock the full power of Asana across the organization—and make it a strategic engine for operational excellence.
Our approach centered around translating complex, high-volume internal processes into scalable, automated workflows—seamlessly aligned with how Yıldız Ventures evaluates startups, runs investment operations, and manages internal requests.
Tailored Workflows, Built for Efficiency
We kicked things off by diving deep into how each team operated. Through one-on-one sessions, we mapped out daily workflows, identified inefficiencies, and captured what success would look like with Asana at the center.
From there, we rebuilt core business processes—such as:
By leveraging custom fields, task templates, and Asana Rules, we made every process repeatable, trackable, and fast.
Connected Systems, Smarter Execution
We implemented essential integrations that brought Asana in sync with the tools Yıldız Ventures was already using:
These integrations ensured that no team was working in silos—and no information was getting lost.
Structured Inputs, Automated Outputs
To reduce the noise of external communication, we introduced scalable Asana Forms.
Now, startups applying for funding, vendors submitting proposals, or internal teams making
requests—all follow a structured, automated flow.
Every form submission becomes a task, automatically routed to the right person or team, with the next step clearly defined.
Adoption that Lasts
Tools only work when people use them. So we led custom training sessions across the organization—tailored for every level, from executives to new hires. Each team received guidance relevant to their role, helping them build confidence in using Asana daily.
As a result?
Asana adoption surged from 20% to 95%—and Yıldız Ventures began operating with a new level of speed, clarity, and strategic alignment.
With Asana at the center of operations and Omtera continuously supporting growth and optimization, Yıldız Ventures achieved measurable and transformative outcomes:
“Asana automates our routine work, allowing us to synchronize across different Yıldız Ventures teams and portfolio companies.”
— Yahya Ülker, CEO of Yıldız Ventures
“Yıldız Ventures has many inputs and outputs from companies and different groups. They needed a central platform to organize all requests, manage all work, and see the big picture.”
— Murat Yılmaz, Partner, Head of Sales and Customer Success at Omtera
“With Asana, we have built a unique workflow that allows us to fully automate our investment evaluation steps to find the best startups to fund.”
— Ecem Altıok, Investment Director at Yıldız Ventures
“The workflow also eases the access of investment opportunities and allows us to track the fundraising history from early stages to later stages in a very effective way. When we encounter a startup, we can easily look up our deal flow in Asana and see if any of our investment team members have met with them before. If so, this creates an instant and unique connection.”
— Ecem Altıok, Investment Director at Yıldız Ventures
“We use Asana to keep a log of any intelligence and updates related to the investments – drawdowns, annual meetings, contacts, and more.”
— Yahya Ülker, CEO of Yıldız Ventures
“Asana is the primary recruitment tool that boosts Yıldız Ventures’ HR processes and enables fast approvals. In Asana, they can share comments from interviews, use templates to follow up on vacant positions, and mark tasks for approval, so everyone knows the next steps to get to an offer.”
— Murat Yılmaz, Partner, Head of Sales and Customer Success at Omtera
“Asana enables us to see and track workload from every angle, pinpointing efficiencies and inefficiencies.”
— Yahya Ülker, CEO of Yıldız Ventures
Our work with Yıldız Ventures was not just about deploying a tool—it was about empowering transformation. As Yıldız Ventures’ trusted Asana partner, we:
Thanks to our collaboration, Yıldız Ventures is now not only maximizing internal performance, but also helping portfolio startups adopt Asana—amplifying the benefits across their entire ecosystem.
This collaboration between Omtera, Yıldız Ventures, and Asana showcases how operational excellence and digital transformation can be achieved through thoughtful implementation. With over 1,000 tracked deals, a 95% platform adoption rate, and major time savings across departments, the impact of centralized workflows is clear.
Asana proved to be the ideal platform—but it was Omtera’s deep process understanding, people-centric change management, and strategic approach that unlocked its full potential.
This case demonstrates how growth consulting goes beyond advising—it’s about architecting and activating workflows that drive sustainable results. For Yıldız Ventures, this has meant scaling smarter, working faster, and investing more strategically—while creating space for the kind of innovation that shapes the future.
