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Results:
→ 95% daily adoption after seamless onboarding
→ 90% of requests captured via Asana Forms, saving 8–10 hours per week
→ Reports in one click, saving 4–5 hours weekly per team
→ Thousands of projects migrated with zero downtime
Region: Global
Company size: Small Business
Industry: Professional Training & Certification
Key workflows:
Key features:
Key integrations:
The Professional Association of Diving Instructors (PADI) is the world’s largest diver training organization, inspiring millions to safely explore and protect the ocean. With operations spanning the globe, PADI manages diverse workflows across training, marketing, operations, and partnerships.
But as their teams grew, their existing work management system became a roadblock instead of an enabler. The platform was difficult to navigate, reporting was complex, and the structure frustrated employees who needed clarity and speed. Teams were spending too much time chasing updates, fulfilling requests verbally, and struggling to generate meaningful reports.
The search began for a system that was:
PADI found Asana, but with years of accumulated projects and archives, they knew that migration would be a massive undertaking. That’s when the Asana team connected them with Omtera, a trusted Asana Platinum Solution Partner with deep experience in migrations, onboarding, and enterprise-scale rollouts.
The partnership between PADI and Omtera quickly became the backbone of the successful transition. Omtera guided the entire process, from secure migration to hands-on training and workflow design.
Leading the charge was Baran Berkay Barakçin, Omtera’s Head of Technology. His team worked tirelessly with Workino to move years of PADI’s projects, archives, and active workflows into Asana without disrupting day-to-day operations.
Thousands of projects and archives were migrated seamlessly, with zero downtime for staff.
“For PADI, migration wasn’t just about moving files, it was about preserving their history while unlocking the future. We rebuilt forms, projects, and automations around their needs, and ensured every team could hit the ground running on day one.”
- Baran Berkay Barakçin, Head of Technology at Omtera
Meanwhile, Zeineb Bouchkati Senol, Omtera’s Senior Solution Consultant, worked closely with PADI staff across multiple time zones to introduce Asana in a way that felt intuitive and exciting. Through customized training sessions, design workshops, and real use-case examples, employees quickly saw the value of the new system.
“Adoption isn’t just about learning a new tool — it’s about building confidence. We designed each training session around real PADI workflows, so participants weren’t just listening, they were building their future processes in Asana.”
- Zeineb Bouchkati Senol, Senior Solution Consultant at Omtera
The Omtera team was available around the clock, offering 24/7 responsive support to tweak workflows, rebuild forms, and answer questions as they arose. This commitment gave PADI’s employees confidence that no question was too small and no challenge was too big.
Before Asana, PADI teams were juggling a constant stream of verbal and ad-hoc requests. Important details were often missed, and employees had to spend hours clarifying scope or following up for status updates.
With Omtera’s guidance, PADI standardized incoming work by adopting Asana Forms. Now, 90% of requests are captured directly through forms, automatically routed to the right projects and people with custom rules. This shift has eliminated hundreds of verbal handovers every month and is saving teams an estimated 8–10 hours per week that would otherwise be spent chasing details.
“Forms have been a turning point for us. Instead of repeating the same instructions or losing requests in conversations, we now have everything centralized. It saves hours every week and makes it easy to prioritize what really matters.”
— Alina Parsons, Marketing Communication Coordinator at PADI
Forms flow into structured projects, where custom rules automatically assign tasks, set deadlines, and notify stakeholders. As a result, workloads are easier to manage and progress is more transparent.
Beyond request management, Asana has also transformed reporting for PADI. With reporting dashboards and portfolios, leaders now have a real-time overview of progress and performance. Reports that once took half a day now take just one click, saving 4–5 hours per team every week.
This visibility has not only improved efficiency but also strengthened trust between teams and leadership.
“Having all our work centralized in Asana has created a single source of truth. Whether it’s campaign progress, workload capacity, or overall priorities. The information is always there, always accurate, and always accessible.”
- Alina Parsons, Marketing Communication Coordinator at PADI
With migration and onboarding behind them, PADI is now looking ahead to scale their use of Asana across more workflows. Today, 95% of PADI employees actively use Asana daily, a massive leap from fragmented usage in the past.
They plan to expand their use of forms, develop additional automations, and integrate Asana into more day-to-day operations.
Baran Berkay Barakçin, who is the Head of Technology and Consulting at Omtera, summarizes the impact of the project:
“PADI came to us with a complex challenge, and together we turned it into an opportunity. They now have a system that saves time, reduces busywork, and gives them the clarity they need to focus on their mission.”
And Zeineb Bouchkati Senol, the Senior Solution Consultant at Omtera, highlights the cultural shift:
“The best part of this journey was seeing how quickly PADI’s teams embraced Asana. Their excitement and commitment to change was the reason this rollout was so successful.”
For PADI, the partnership with Asana and Omtera has been nothing short of transformative. What began as a daunting migration has evolved into a new way of working — one that reduces busywork, increases transparency, and empowers teams to focus on strategic priorities.
As they continue to expand their use of Asana, PADI is well-positioned to dive deeper into efficiency, collaboration, and innovation, staying true to their mission of inspiring and enabling people around the world to explore and protect the ocean.
