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Here’s the story of how Omtera supports a travel platform for meeting Braze and the journey of campaign success.
As one of Turkey’s most rapidly expanding travel service providers, the travel platform has spent decades building a solid reputation in both tourism and technology.
Offering users a streamlined experience for booking flights, hotels, bus tickets, rental cars, and transfers all in one place, the platform embodies its "Smart Travel" philosophy through a customer-first mindset and innovative solutions.
In recent years, the travel platform’s ambition to grow beyond national borders became a reality. With operations in over 190 countries and partnerships with more than 700 airlines and thousands of hotels, it has established itself as a global player.
Recognized with awards such as the “World’s Leading Airline Booking Website” and regularly featured at major industry events like EMITT, the travel platform is a prominent name in the international travel landscape.
When we first partnered with the travel platform, it was already thriving—a respected, fast-scaling leader in the travel space. But with that growth came a set of complex challenges around customer engagement—challenges we were brought in to help solve.
🔍 From the outside, everything looked smooth: a wide service offering, high traffic, and a strong reputation. But behind the scenes, the marketing team was juggling multiple systems, trying to deliver the right message to the right person, at the right time—without the tools to make it seamless.
💡 What we discovered was that their existing setup supported basic communication, but didn’t allow for:
The team was doing their best with what they had, but campaign management required manual effort, and personalization was limited by system capabilities. As a result, opportunities to connect with users at high-intent moments were often delayed or missed.
The real concern? Delivering more personalized and timely communication was becoming harder—just when it was becoming more necessary.
So we asked:
✅ How can we simplify the process, while increasing its impact?
✅ How can we help the team do more with less—and drive even stronger results?
These questions became the foundation for our strategy. Together with the travel platform, we built a scalable, automated engagement model using Braze—one that works smarter, not harder, and puts the traveler experience at the center of every interaction.
When we began collaborating with the travel platform, our mission was clear:
→ Design an engagement strategy that connects with travelers—without adding extra burden to the marketing team.
By bringing together our growth consulting expertise and Braze’s powerful capabilities, we delivered a set of strategic enhancements perfectly aligned with their business goals and customer journey.
Personalized Travel Offers, Powered by Dynamic Catalogs
One of our first initiatives was to introduce dynamic, personalized recommendations. Using Braze’s Catalog feature, we helped the team deliver content tailored to user behavior in real time.
For instance, if a user searched for flights to London, Antalya, or Dubai, they’d receive destination-specific emails with curated offers to encourage booking.
And once they booked? The system automatically removed them from the journey, ensuring a smooth and relevant user experience—no redundant messaging.
Multichannel Engagement, Synced and Streamlined
To build a consistent relationship with users, we set up a fully orchestrated flow across:
This ensured that communication remained timely and contextual—from the moment a user started browsing, right through to checkout.
Smarter Segmentation, Greater Impact
Braze’s segmentation engine allowed us to create precise user groups based on real-time behavior.
These segments triggered messages at just the right moments—helping the travel platform:
By aligning smart automation with real customer behavior, we helped the platform work more efficiently while achieving stronger results—a true win-win.
Our collaboration with the travel platform led to impressive and clearly measurable outcomes. By combining advanced personalization, behavior-based targeting, and smarter automation, we helped the marketing team achieve more with less—turning strategy into real business impact.
Conversion Growth at Checkout
The most striking improvement came at the conversion stage. Checkout rates jumped from 3.97% to 6.20% in just one month, representing a 54% uplift. This was largely thanks to refined segmentation and the ability to react to real-time behaviors—ensuring each user received messaging tailored to their specific intent.
Smarter Email, Better Bookings
We implemented personalized email journeys that aligned with users’ search and browsing habits. These emails didn’t just look good—they performed, reaching a 6.20% conversion rate, the same as the checkout uplift. By automating follow-ups and dynamically customizing content, we helped the travel platform turn email into a powerful booking engine.
Push Notifications That Perform
Push campaigns were fine-tuned with richer content and strategic timing, resulting in a record-high 13% open rate. This showed just how effective a well-placed nudge can be when it’s based on user behavior and delivered at the right moment.
Revenue Gains Through Strategic Automation
In March alone, the new engagement strategy drove over $47,000 in revenue—a direct result of combining Braze’s automation features with data-driven messaging. This ROI validated both the effectiveness of the campaigns and the efficiency of the tools we put in place.
Doing More with Less
Perhaps most telling of the strategy’s success: message volume dropped significantly—from 18,816 messages in February to just 3,364 in March—yet performance improved across the board. This shift proves the power of targeted, relevant communication over volume-driven tactics. With better targeting, every message carried more weight—and every interaction counted.
These results didn’t happen by accident. They were the outcome of careful planning, seamless execution, and a clear focus on quality engagement. Together, we turned insights into impact—laying the foundation for scalable, data-led growth.
“At The Travel Platform, we focus on delivering a seamless and data-driven customer experience. By leveraging Braze’s personalization and automation, along with Omtera’s strategic input, we refined our engagement strategy—reaching the right users at the right time across multiple channels. This approach helped us drive measurable impact while optimizing efficiency.”
— Head of Marketing Operations at the Travel Platform
“With a strategic approach to segmentation and automation, we aimed to help the Travel Platform engage users more effectively at every stage of their journey. Their willingness to collaborate throughout the process made it easier to implement Braze’s capabilities, leading to higher conversion rates, enhanced customer interactions, and more efficient marketing operations.”
— Senem Karademir, Solution Consultant at Omtera
“At the Travel Platform, we took a hands-on approach to leveraging Braze’s advanced capabilities, working closely with the Omtera team. By seamlessly implementing push tokens, Canvas flows, and campaign orchestration, we refined our segmentation and enhanced our campaigns.”
— Senior Marketing Operations Specialist at the Travel Platform
“With Braze, we helped the Travel Platform build personalized customer journeys and streamline engagement, leading to increased conversions and better customer connections, as shown by the results so far. Moving forward, we’ll focus on integrating gamification and visual elements to take user interaction to the next level.”
— Baran Berkay Barakçin, Partner, Technology and Consulting, Omtera
From day one, we stepped into this partnership not just as a solutions provider, but as a true extension of the travel platform’s team. Our role blended strategic guidance, hands-on implementation, and continuous support—bridging vision with execution through every stage of the process.
The travel platform came to us with a clear ambition: to elevate their customer engagement without increasing operational complexity. With Braze as our toolkit, we translated this ambition into a concrete, scalable engagement strategy. We helped the team build journeys that were rooted in real-time behaviors—allowing them to communicate with users based on what they actually did, not just static segments or assumptions.
By activating event-based triggers and dynamic segmentation, we ensured that each interaction—from push to email—was delivered with precision. The payoff? Messages were not only more relevant, but also more efficient. They saw higher impact with far fewer messages, thanks to improved targeting and smarter timing. This meant less manual effort and more meaningful outcomes—both for the team and their users.
Throughout the project, we kept our focus on building a system that would last. This wasn’t about a one-off campaign; it was about designing a marketing engine that could grow with the business. One that adapts, learns, and continues to perform—whether the team is launching a new destination campaign or optimizing retention flows.
At Omtera, this is what we stand for: collaborative, insight-driven work that transforms tools into results. We’re proud to have played a key role in helping the travel platform raise the bar for customer experience in the travel industry—and we’re even more excited for what comes next.
This collaboration is a clear reminder of what’s possible when strategy, technology, and partnership align with purpose. The travel platform didn’t just adopt new tools—they embraced a smarter, more dynamic way of connecting with their users.
Personalization wasn’t just a nice-to-have—it was the core driver of real business results. By creating meaningful, behavior-driven touchpoints across email, push, and more, we turned disconnected communication into a unified, seamless experience. Every message had a purpose. Every journey had an impact. And most importantly, the results spoke for themselves—with increased conversions, better targeting, and streamlined operations.
At Omtera, this project reaffirmed our belief in the power of Braze—but more importantly, in the power of intentional, collaborative execution. The tools alone aren't enough. It takes the right strategy, the right setup, and the right partner to turn potential into performance.
If your team is ready to elevate your engagement strategy, we’d love to help.
Let’s build journeys your customers actually want to be part of.
