How Uber Built a Blueprint for Business Success with Asana

Here’s the story of how Uber meets Asana for better results and the journey of success.

About Uber Carshare

Uber, a global leader in mobility, is constantly innovating to provide seamless and efficient transportation solutions that extend far beyond its ride-sharing roots. 

A prime example of this forward-thinking approach is Uber Carshare, a dynamic peer-to-peer car-sharing service in Australia. This platform empowers car owners to safely and easily rent out their personal vehicles, turning a typically depreciating asset into a flexible source of income. 

For renters, it unlocks convenient, on-demand access to a wide variety of vehicles right in their neighborhood, perfectly embodying Uber's commitment to creating smarter, more sustainable, and community-focused urban living. 

This model not only reduces the reliance on personal car ownership but also promotes a more efficient use of existing resources, contributing to less congestion and a smaller environmental footprint.

The Challenge: Growing Pains and Disconnected Teams

As Uber Carshare's popularity surged, its internal teams began to feel the strain of rapid expansion. 

The operational frameworks that worked for a smaller startup were buckling under the pressure of scale, leading to significant hurdles that threatened to stall their growth trajectory. 

Their key challenges were deeply interconnected:

• Ineffective Goal Tracking: The company struggled to track its Objectives and Key Results (OKRs) effectively across the organization. Goals were often set in spreadsheets and presentations, becoming static documents that were disconnected from the daily work. Without a centralized, dynamic system, there was a profound lack of clarity on progress. This ambiguity made it incredibly difficult to align the entire organization around strategic goals, leading to duplicated efforts and teams inadvertently pulling in different directions.
• Siloed Collaboration: Teams operated in functional silos, with communication flowing through inefficient channels like email chains and ad-hoc meetings. This created a significant disconnect between departments, especially between product, engineering, and marketing, which slowed down projects that required cross-functional input. For instance, launching a new feature became a convoluted process of passing information from one team to the next, with critical context often lost in translation, impacting both the timeline and the quality of the final product.
• Slow Development Cycles: The absence of a unified project management tool meant workflows were inconsistent and lacked transparency. The engineering team found it difficult to manage sprints and prioritize tasks effectively, leading to unpredictable timelines and delayed software releases. This reactive approach hindered their ability to innovate, respond to user feedback swiftly, and keep pace with the competitive market. The entire product lifecycle, from ideation to launch, was longer and more labor-intensive than it needed to be.

The Solution: Driving Clarity and Collaboration with Asana

To dismantle these barriers and build a scalable foundation for growth, Uber Carshare turned to Asana, a powerful and intuitive work management platform designed to enhance team collaboration and provide organization-wide clarity.

By adopting Asana as their central hub for work, they were able to systematically address their core challenges:

• Centralize OKR Tracking: Asana provided a transparent, single source of truth for all company objectives. Using Asana's Goals feature, leadership could set high-level targets that were visible to everyone. Teams could then link their projects and portfolios directly to these goals, allowing every team member to see exactly how their individual tasks contributed to the broader company mission. This created a powerful sense of shared purpose and fostered a culture of accountability.
• Streamline Sprint Planning: Development teams fully embraced Asana for their agile sprint planning. Using Asana's Boards, they could visualize their workflow from backlog to completion. Custom Fields allowed them to track critical information like priority, story points, and status, while Timelines provided a clear view of dependencies and project duration. This structure brought predictability and efficiency to their development cycles, enabling them to ship features faster and more reliably.
• Enhance Team Meetings: Asana fundamentally transformed one-on-one and team meetings. Instead of spending valuable time on status updates, teams used Asana dashboards and project views as the meeting agenda. Action items were captured and assigned directly in Asana during the discussion, ensuring nothing fell through the cracks. As a result, meetings became shorter, more strategic, and focused on problem-solving and decision-making rather than simple reporting.

The Results

The strategic adoption of Asana delivered tangible, quantifiable results for Uber Carshare, empowering them to overcome their growing pains and scale effectively:

• 40% Increase in Project Visibility: With centralized project tracking, teams gained unprecedented clarity into workflows. This drastically reduced the need for status update meetings and long email threads, freeing up valuable time for more strategic, high-impact work. Everyone from individual contributors to leadership had real-time insight into project progress.
• 30% Faster Project Completion: By streamlining workflows, improving cross-functional collaboration, and providing clear ownership of tasks, Uber Carshare significantly accelerated its project timelines. This newfound agility allowed them to deliver innovative new features and improvements to their users more quickly, giving them a competitive edge.
• 50% Improvement in Goal Alignment: The transparent OKR tracking in Asana ensured that everyone was rowing in the same direction. This dramatic improvement in alignment meant that teams were consistently focused on the highest-priority initiatives, maximizing their impact and dramatically improving the company's ability to hit its ambitious strategic targets.

With Asana as their work management hub, Uber Carshare is now well-positioned to continue its expansion across Australia, confident in its operational ability to manage sustainable growth and drive continuous innovation.

How Omtera Can Help You Achieve Similar Results

Uber Carshare's success story is a powerful testament to what's possible with a well-implemented work management solution. However, adopting a new tool and fundamentally optimizing workflows can be a complex undertaking. That's where Omtera comes in.

As an Asana Platinum Solution Partner, we empower organizations to unlock their full potential. We don't just sell software licenses; we partner with you to provide comprehensive, end-to-end solutions tailored to your unique operational needs. Here’s how we can help you:

• License Management: We go beyond just selling licenses. We'll conduct a thorough analysis of your team's needs to ensure you have the right Asana plan, optimizing your investment and preventing overspending on features you don't need while ensuring you have the tools for success.
• Expert Consultancy: Our experienced consultants work closely with you to understand your specific challenges and business objectives. We design a customized Asana implementation strategy and rollout plan that minimizes disruption and maximizes adoption.
• Workflow & Process Optimization: We dive deep into your existing processes to identify bottlenecks and inefficiencies. We then redesign and automate these workflows within Asana to maximize efficiency, reduce manual work, and free up your team to focus on what matters most.
• Seamless Data Migration with Workino: Worried about moving years of data from another tool like Jira, Trello, or Monday.com? Our powerful, proprietary migration utility, Workino, ensures a smooth, fast, and secure transition of all your projects, tasks, and historical data into Asana, eliminating risk and saving countless hours of manual effort.
• Hands-On Support & Training: We provide comprehensive, customized training for your team to ensure they are confident and proficient with Asana from day one. Our ongoing support means you always have an expert to turn to for guidance, ensuring you continuously get the most out of your investment.

Ready to transform your team's productivity and write your own success story? Contact Omtera today for a consultation.

Frequently Asked Questions (FAQs)

1. What is Asana? 

Asana is a work management platform designed to help teams organize, track, and manage their work. It goes beyond simple task management by providing a flexible and powerful system for everything from small projects to large, cross-functional strategic initiatives. Its core philosophy is to provide clarity on who is doing what, by when, and how that work connects to the company's overarching goals.

2. How can Asana benefit my company? 

Asana improves clarity, accountability, and collaboration across the entire organization. It helps centralize communication, eliminating information silos and reducing reliance on email. By tracking project progress in real-time and aligning everyone's work with your company's strategic goals, Asana leads to dramatically increased efficiency, faster project completion, and more engaged, motivated teams.

3. Why should I work with an Asana partner like Omtera? 

While Asana is user-friendly, a certified partner like Omtera helps you unlock its full potential and achieve a faster return on your investment. We provide expert guidance on industry best practices, advanced workflow automation, and complex integrations. We help you avoid common implementation pitfalls and ensure Asana is configured to solve your specific business challenges, not just serve as a generic task list.

4. What is Workino, and why is it important for data migration? 

Workino is Omtera's proprietary data migration tool, expertly designed to make the transition from other project management platforms to Asana a seamless, secure, and reliable process. Manual data migration is risky, time-consuming, and often results in lost context or data. You can automate this entire process with Omtera’s Workino, ensuring all your valuable historical data is transferred with complete integrity, saving you time and providing peace of mind.

5. How do I get started with Omtera? 

Getting started is simple. Visit Omtera contact page and fill out the brief form. One of our Asana experts will promptly get in touch to schedule an initial consultation. During this call, we'll listen to understand your needs, discuss your goals, and outline how we can partner with you to help your organization succeed.