Setting Up Automated Journeys with Braze Canvas

In today’s digital world, customer engagement has become one of the most critical factors determining a brand’s success. It is no longer enough to simply offer a product or service; it is essential to deliver the right message, to the right person, at the right time.
At this point, Braze Canvas provides brands with the opportunity to create automated customer journeys, offering one of the most powerful ways to personalize the customer experience.
As Omtera, the expert Braze Solution Partner in Türkiye and the EMEA region, we offer strategic consulting, technical integration, and optimization services to help brands use this power effectively.

What Is Braze Canvas and Why Is It Important?

Braze Canvas is a visual tool that allows brands to design and manage cross-channel campaigns for their users from a single flow.
By combining different channels such as email, push notifications, SMS, in-app messages, or web push within a single journey, it enables consistent and intelligent communication.

Key advantages of Braze Canvas

• Personalized experiences: Send customized messages to each user based on behavior, interests, or segments.
• Automated flows: Eliminate manual campaign management by creating dynamic, behavior-triggered scenarios.
• Real-time optimization: Optimize your campaigns based on live performance data.
• Cross-channel communication: Provide a unified customer experience across all channels.

For example, an e-commerce brand can use Braze Canvas to send an email within 2 hours to a user who has left a product in their cart, a push notification after 12 hours, and a personalized discount SMS after 24 hours.
All these steps run automatically within a single Braze Canvas flow.

How to Build an Automated Customer Journey

With its drag-and-drop interface, Braze Canvas makes it easy to create effective journeys without requiring technical expertise.
Below, you can find the step-by-step approach that Omtera recommends in its Braze consulting processes:

Step 1: Define the Goal

Clarify the purpose of your campaign. For example:

• New user activation
• Churn prevention
• Increasing purchase conversion
• Loyalty program engagement

Step 2: Segment Your Audience

Using Braze’s audience segmentation feature, categorize your users according to behavior, demographics, or lifecycle stage.
At this stage, Omtera ensures accurate targeting by using segmentation strategies and prediction models supported by the Braze Predictive Suite.

Step 3: Choose Channels

Select channels such as email, push notifications, SMS, web push, or in-app messages.
Through cross-channel combinations, your chance of reaching the user increases by more than 40%.

Step 4: Set Timing and Triggers

In Braze Canvas, timing can be configured using event-based triggers or schedule-based triggers.
For example:

• If a user doesn’t log into the app for 7 days → send a “We miss you” email.
• If a user adds a product to their cart but doesn’t purchase → send a push notification after 6 hours.

Step 5: Test and Optimize

With Braze’s A/B Testing and Intelligent Timing features, you can test different versions and determine the one that delivers the highest conversion rate.
Omtera provides direct support to brands in data analysis, testing strategy, and performance measurement during this process.

Strategic Advantages of Braze Canvas

Braze Canvas is not just a technical automation tool; it is also a strategic platform that manages the customer lifecycle.

Real-Time Personalization

Braze analyzes user behavior within milliseconds and delivers dynamic content.
This ends the era of “one message fits all.”

A Structure Powered by Data Integrations

Braze integrates with data platforms such as Segment, Snowflake, Google BigQuery, and Mixpanel.
Omtera manages the technical details of these integrations, such as setup, data flow, and API optimization.

Smart Decisions with Predictive Analytics

Braze Predictive Analytics calculates future engagement probabilities based on past user behavior.
This allows you to plan your campaigns not only based on the past but also with forward-looking data.

Make a Difference Using Braze Canvas with Omtera

As an Authorized Braze Solution Partner, Omtera provides brands not only with technical support but also with end-to-end strategic consulting.

Omtera’s Braze services include:

• Platform setup and technical integration
• Segment, Snowflake, and CRM integrations
• Automated journey design and optimization
• Personalized campaign strategies
• Performance reporting and advanced analytics

Getting the maximum efficiency from a brand’s Braze investment is possible with the right strategy, proper integration, and continuous optimization.
Omtera makes a difference for brands precisely in these three areas.

Best Practices for a Successful Braze Canvas Journey

Conclusion: Smart Journeys, Strong Connections

Braze Canvas transforms customer engagement from random campaigns into smart, automated, and personalized experiences.
However, fully utilizing this potential requires a strong strategy, proper configuration, and continuous optimization.
Omtera makes the full power of Braze available for your brand in this process.

Would you like to strengthen your engagement with automated customer journeys?
Plan a Braze strategy session with Omtera now and take your brand communication into the future.

Frequently Asked Questions (FAQ)

1. What does Braze Canvas do?
It automates campaigns, creates dynamic message flows based on user behavior, and ensures consistent communication across all channels.

2. What services does Omtera provide regarding Braze?
Omtera offers end-to-end Braze consulting, including platform setup, integration, campaign strategy, data analysis, and performance optimization.

3. Which channels can be used in Braze Canvas?
All digital communication channels such as email, push notifications, SMS, web push, and in-app messages can be used.