Today, retaining customers is a far more cost-effective strategy than acquiring new ones.
However, true loyalty isn’t built by just sending campaigns — it’s achieved by reaching customers at the right time, on the right channel, with the right message.
This is where brands often compare two powerful platforms: Braze and Customer.io. Both offer messaging and automation capabilities, but Braze sets the benchmark for modern marketing teams with its real-time personalization, deep data integration, and multi-channel reach.
At Omtera, we are an official Braze Solution Partner, helping brands unlock the full potential of this powerful engagement platform.
Enterprise automation allows businesses to automate repetitive marketing and communication workflows using data.
This approach provides brands with:
Braze not only simplifies this process — it provides a system that reacts instantly to customer behavior.
While Customer.io offers similar functionality, its data integration and real-time trigger systems aren’t as advanced as Braze’s.
Conclusion: Customer.io may fit smaller teams, but Braze clearly leads in scalability, AI capabilities, integration depth, and channel breadth.
Braze enables brands to deliver personalized messages across all channels from a single user profile.
For example:
If a customer abandons a cart in your mobile app, you can send a push notification reminder, follow up with an email offering a discount, and finalize with an in-app message to complete the purchase.
Customer.io mainly focuses on email and SMS and often requires manual integrations for multi-channel campaigns.
Braze has deep integrations with Snowflake, Segment, Mixpanel, and Amplitude, ensuring that user actions are transmitted to Braze within milliseconds, triggering instant automations.
Customer.io, on the other hand, may experience delays or API limits under high data loads.
Braze’s Intelligence Suite automatically optimizes message timing.
Its AI algorithms predict when each user is most active and deliver messages at that moment.
This can increase engagement rates by up to 30%.
Customer.io lacks a comparable AI layer; all timing is manually configured.
Segmentation in Braze goes beyond demographics — it incorporates behavioral events and device-level signals, allowing brands to create highly dynamic user cohorts.
Example:
“Users who abandoned their cart in the last 7 days but logged in twice this week.”
Customer.io can segment users but lacks the depth of automated behavioral processing that Braze provides.
Braze offers enterprise-grade security (SOC 2 Type II, GDPR, ISO 27001) and exceptional uptime.
Even during high-traffic periods like Black Friday, it maintains stable delivery performance.
Customer.io performs well for small and mid-sized brands but may struggle under global traffic surges.
As Braze’s strategic solution partner in the EMEA region, Omtera delivers end-to-end implementation services:
Our goal is to help brands using Braze not just send messages, but manage their customer journeys through data-driven engagement.
The Omtera team removes technical complexity, empowering marketing teams to focus on creative and strategic work.
A retail brand wants to reduce cart abandonment.
With Customer.io:
With Braze:
Ready to strengthen your customer retention strategy with data-driven engagement?
Get in touch with Omtera today and let’s unlock the full power of Braze together.
Is it hard to migrate from Customer.io to Braze?
No. Omtera provides full support for data migration, API setup, and channel transitions.
Is Braze suitable for small teams?
Yes. Braze’s modular architecture is scalable — small teams can start with the “Essentials” plan.
How is Braze priced?
Pricing is flexible based on user volume and channel activity. Omtera helps define the ideal plan through needs assessment.
Do I need to move my existing Customer.io data?
Yes, but Omtera ensures this process is secure and loss-free.
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