The Future of Customer Engagement: How Braze AI Is Evolving

In the digital age, customer engagement is no longer just about sending messages — it means delivering the right content to the right person at the right time.
At the center of this transformation stands Braze, an AI-powered marketing platform that redefines how brands connect with their customers.
As an official Braze Solution Partner, Omtera teaches brands not only how to use this technology but how to turn it into a strategic advantage.
So, how does Braze AI work, where is it evolving, and how can brands turn this change into an advantage?

The Foundations of Braze AI: Understanding Data and Generating Insight

Braze’s AI structure focuses not only on past data but also on predictions based on user behavior and intent.
At the heart of this system are three main technologies:

1. Predictive Suite (Predictive Analytics)Braze AI predicts users’ future behaviors — such as subscription churn or purchase likelihood — in advance.
   Thus, brands can proactively win back at-risk users with targeted campaigns.
2. AI Timing (Intelligent Timing)
   You know every user opens notifications at different times. Braze AI analyzes these habits and automatically calculates the most optimal time window for message delivery.
   This increases engagement rates by an average of more than 25%.
3. AI Personalization (Personalized Content Generation)
   Whether it’s email, push notifications, or in-app messages, Braze’s AI engine produces dynamic content.

It can instantly adapt headlines, CTAs, and visuals based on a user’s most recent interactions.

Customer Engagement Is No Longer Automatic but Intelligent: The Role of AI

In the past, automation for marketers meant “saving time.”
Today, automation + artificial intelligence = self-learning systems.

Braze’s AI system continuously learns from user behavior and optimizes campaigns.
For example:

• If a user does not click a push notification, Braze switches the next step to email.
• For an email with a low open rate, the AI engine rewrites the subject line and performs an A/B test.
• If a user does not progress in the conversion funnel, the system automatically directs them to different segments via Canvas Flow.

This not only saves brands time — it also turns every interaction into measurable value.

Braze and Omtera: Turning AI Power into Strategy

Braze’s AI infrastructure is powerful, but not every brand can use this potential to its full capacity.
This is exactly where Omtera’s Braze expertise comes into play.

Omtera’s Contribution:

• Data Strategy and Segmentation: We analyze customer data to create accurate segments.
• Campaign Automation: We customize Braze Canvas, Liquid Tag, and AI Personalization features specifically for the brand.
• Performance Tracking: With Omtera’s consultancy, ROI-focused measurement is carried out via Braze Analytics Dashboards.
• Team Training: We train your marketing and CRM teams to use Braze’s AI features effectively.

As Omtera, our goal is to ensure that brands see Braze not just as a tool but as the backbone of the customer experience.

Real Impact: Increasing Conversion Rates with Braze AI

Brands using Braze’s AI features achieve the following:

These figures show that Braze AI creates not only operational but also strategic impact.
When implemented correctly, AI-driven customer engagement campaigns directly influence revenue growth.

Looking Ahead: New Capabilities of Braze AI

Braze adds new features to its AI ecosystem every quarter. As of 2025, some of the highlights include:

• AI Recommendations: Shapes content suggestions with user-based AI algorithms.
• Generative AI (Text and Visual Creation): Automatically generates campaign texts and tests language quality.
• Cross-Channel Optimization: Optimizes message performance across all channels through a single model.
• Real-Time Decisioning: Makes instant message decisions based on the user’s latest action in the app.

These developments make the customer experience proactive rather than reactive.
That means the system no longer waits for customer behavior — it predicts it.

Success in Practice: Examples from Omtera Clients

Brands using Braze under Omtera’s consultancy:

• In the retail sector, one client increased push notification open rates by 42% using the AI Timing feature.
• In finance, a brand reduced churn rates by 15% thanks to the Predictive Suite.
• One e-commerce client grew its revenue by 25% with personalized email campaigns.

These results come not only from technology but from the right strategy.
The Braze + Omtera partnership turns AI-powered engagement strategies into sustainable growth.

Key Points to Consider When Using Braze AI

To use AI effectively, there are some critical points:

• Data Quality: AI’s success depends on the accuracy of the data it’s fed.
• Segmentation Strategy: Instead of sending the same message to everyone, segment based on behavior.
• Testing Culture: A/B testing continuously improves the AI engine.
• Team Alignment: CRM, marketing, and product teams must work with the same data language.

Omtera guides brands through all these stages because a powerful AI system turns into strategy through the right human touch.

Ready to discover the power of artificial intelligence in customer engagement?
Contact Omtera and build your Braze strategy today.

Frequently Asked Questions (FAQ)

What does Braze AI do?
It analyzes user behavior and helps you send the right message at the right time. Predictive analytics increase engagement rates.

Which channels does Braze AI work on?
It provides AI-supported optimization across all channels — email, push notifications, in-app messages, SMS, and web push.

What does Omtera’s Braze service include?
Strategy setup, data integration, campaign optimization, ROI reporting, and team training.