How Braze AI Works: Personalization, Prediction, and Optimization

In the digital world, customer experience is no longer just an option but a critical factor for competitive advantage. For marketing specialists, project managers, C-level executives, and IT teams, one of the biggest challenges is to deliver the right message, to the right person, at the right time. This is exactly where Braze AI offers unmatched power to brands.

Thanks to Omtera’s official Braze partnership, businesses can fully leverage Braze’s personalization, prediction, and optimization capabilities. In this article, we will explore how Braze AI works, the problems it solves, and how Omtera creates strategic transformation for brands.

What is Braze AI? Core Concepts and Strategic Approach

Braze AI is the AI-powered module of the Braze customer engagement platform.

• Personalization: Delivers content and experiences tailored to each customer.
• Prediction: Anticipates users’ future behaviors.
• Optimization: Applies the most efficient strategy in campaign timing and channel selection.

These three core capabilities are critical for teams facing challenges such as:

• Ineffective marketing campaigns
• Incorrectly defined segments
• Messages failing to meet customer expectations
• Low campaign ROI

Omtera integrates Braze AI into companies not only technically but also with a strategic approach, ensuring maximum benefit.

Personalization with Braze AI

What customers expect from brands today is personalized experiences. For example:

• Recommending new products that align with items previously purchased by an e-commerce customer.
• Sending win-back campaigns to users inactive on a mobile app.

Braze AI analyzes customer data and automates personalized messages across:

• Email marketing
• Push notifications
• In-app messages
• Web push

Dynamic content can be created across all these channels.

If a user hasn’t opened the app in 30 days, Braze AI sends them a tailored discount message at the most relevant time.

Prediction with Braze AI

One of the biggest challenges in campaign management is the inability to anticipate customer behavior.
With Braze AI’s predictive power, brands can achieve:

• Churn prediction: Identify which customers are likely to disengage.
• Purchase prediction: Forecast which users are more likely to buy a certain product.
• Engagement prediction: Understand which channels users are most active on.

This ensures brands can direct their resources to the right audience.

Optimization with Braze AI

It is not only critical to deliver the right message to the right person, but also at the right time.
Braze AI’s Intelligent Timing feature learns when each user is most engaged and delivers messages at those moments.

Additionally, with channel optimization, the most effective channel is selected for each user:

• If the user frequently opens push notifications, push is prioritized.
• If the user checks emails consistently, email is used.

Result: Higher CTR (click-through rate) and improved conversion rates.

Omtera and Braze Partnership: Strategic Advantages

Omtera is not just a technology provider; it is a long-term strategic partner for businesses’ customer engagement strategies. Through its official Braze partnership, Omtera ensures that brands not only use the platform but also extract maximum value from it.

Omtera’s main strategic advantages include:

• Full Support in Setup and Onboarding
  Omtera provides end-to-end onboarding programs for businesses to adapt quickly and seamlessly to Braze. Teams not only learn the platform but also implement the most relevant use cases for their own business models.
• Data Migration Expertise
  Migrating from different CRMs, email providers, or customer databases to Braze is complex. Omtera ensures a secure and fast migration with zero data loss, enabling businesses to continue using their historical customer data seamlessly within Braze.
• Campaign Strategy and Optimization Consulting
  Omtera goes beyond technical support, guiding businesses on how to enhance campaigns with Braze AI. With strategic recommendations in segmentation, personalization, and timing, Omtera helps brands increase ROI.
• Team Training and Continuous Capability Development
  As Braze evolves, Omtera keeps teams up to date with regular training and workshops. This allows businesses not just to use the platform, but also to build in-house Braze expertise.

What sets Omtera apart is not only its technical know-how but also its local and global market experience. Businesses gain solutions tailored to their local needs while meeting global standards, putting them steps ahead of competitors in customer engagement.

Common Challenges and Braze AI Solutions

Use Case: An E-Commerce Brand

• Problem: 40% of users add items to their cart but don’t complete the purchase.
• Braze AI Solution:
  
  • Identify users at churn risk.
  • Send them dynamic coupon codes.
  • Deliver the message at their peak activity times.
• Result: 25% reduction in cart abandonment rate.

User Experience: Braze Integration with Omtera

Omtera’s strength lies not only in technical expertise but also in its transparent, proactive, and results-driven collaboration with clients. A customer who implemented Braze and Mixpanel integration with Omtera describes the experience:

“Omtera is an excellent partner! They implemented Mixpanel end to end, conducted daily calls with our team, and supported us throughout the entire process. Their technical expertise is outstanding, and their collaboration culture is strong. Even when we exceeded our original scope, they ensured we reached our expected outcomes.”
— Lobna Tarek, Extra

This experience demonstrates that Omtera is not just a solutions provider but a strategic partner dedicated to helping clients achieve their goals.

Are you ready to transform your customer engagement with AI? Start your Braze AI journey with Omtera today.

FAQs

Is Braze AI suitable for small businesses?
Yes. Braze AI is scalable and works effectively for both small and large businesses.

What is Omtera’s role?
Omtera ensures that Braze AI is not only implemented but also strategically tailored for each business to achieve maximum impact.

Which channels does Braze AI support?
Email, SMS, push notifications, web push, and in-app messaging.