Miro’s Most Popular Use Cases in Turkiye

One of the biggest challenges teams face in today’s business world is strengthening communication, increasing efficiency, and managing complex processes easily. Especially with the widespread adoption of remote and hybrid work models in Turkiye, these needs have become even more evident. At this point, Miro stands out as a powerful platform that supports both team collaboration and creativity.

In this article, we will discuss Miro’s most popular use cases in Turkiye, why these scenarios are critical, and how Omtera, as a Miro Solutions Partner, adds value to organizations.

1. Idea Generation and Brainstorming Workshops

Generating new ideas is no longer just the responsibility of innovation teams but a shared duty across the entire organization. However, brainstorming sessions are often inefficient, scattered, or difficult to follow up.

Miro, with its virtual whiteboard experience, enables teams to simultaneously add ideas, leave notes, and work visually. With sticky notes, mind maps, and AI-powered suggestions, ideas emerge faster.

Marketing teams in Turkiye benefit from Miro’s templates when designing new campaigns.
Product teams use it to collect user experience ideas on a common platform.

Omtera’s contribution: Omtera strengthens brainstorming processes not only technically but also methodologically. In other words, it doesn’t just teach how to use Miro but also provides consultancy on how to run more effective brainstorming sessions.

2. Product Roadmaps

The product development process in Turkiye is rapidly digitalizing. Companies prefer Miro’s roadmap tools to ensure transparency and a common understanding in complex projects.

With Miro:

• Goals can be easily visualized.
• All team members can access the same roadmap.
• Quick updates can be made when needed.

Especially startups and tech companies use Miro’s roadmap features to share progress with both investors and teams on the same screen.

Omtera’s contribution: Omtera places roadmap processes within a strategic framework aligned with company goals. Thus, teams gain not only a tool but also a methodologically guided process.

For more details, check out our guide to creating roadmaps with Miro.

3. Project Management and Task Tracking

Many teams in Turkiye still rely on scattered files, Excel sheets, or separate tools for task management. This often leads to time loss and communication issues.

Miro makes it possible to manage project processes from a single place with its Kanban boards, timeline views, and workflow templates.

Marketing departments use it for campaign management.
IT teams rely on it during software development cycles.
HR departments use it actively in recruitment processes.

Omtera’s contribution: Omtera customizes project management templates according to the organization’s workflows. This makes Miro not just a platform but a part of the company culture.

4. Strategic Planning and OKR Management

Setting strategic goals is one of the most critical but also most complex processes for many organizations. Miro offers special templates for OKR (Objectives and Key Results) management.

• Goals can be visually shared with teams.
• Each department can align its objectives with top-level strategies.
• The process becomes transparent and measurable.

In Turkiye, C-level executives and department heads especially benefit from Miro during strategic meetings to visualize the big picture.

Omtera’s contribution: Omtera organizes training and workshops to ensure the OKR methodology is applied most effectively on Miro. This way, companies not only have the tool but also learn to execute the practice correctly.

5. Training and Online Workshops

With the rise of remote work in Turkiye, trainings and workshops have moved to digital platforms. However, keeping participants engaged and providing an efficient experience is often challenging.

Miro makes training processes interactive and participant-focused with its workshop templates, quiz boards, and visual collaboration tools.

Examples include:

• HR running onboarding programs via Miro.
• Universities and educational institutions using it for group work with students.

Omtera’s contribution: Omtera customizes workshop templates to organizational needs and supports trainers in using Miro effectively.

Discover more in our blog about running online processes with Miro Board.

Omtera: Miro’s Strategic Partner in Turkiye

Miro’s power is unlocked when combined with the right strategy. This is where Omtera plays the most important role as Miro Solutions Partner in Turkiye.

Omtera’s contributions include:

• Analyzing business processes to determine the right Miro use cases
• Providing training and consultancy to adapt teams to Miro
• Integrating existing workflows into Miro to achieve maximum efficiency
• Organizing strategic workshops to help organizations reach their goals faster

When working with Omtera, you don’t just gain a software tool — you gain a sustainable culture of collaboration.

Miro is becoming the most preferred collaboration platform for organizations across different sectors in Turkiye. From idea generation to project management, from strategic planning to training, it transforms the way companies operate.

But the real value emerges when the tool is used with the right strategy. And this is exactly where Omtera’s consultancy maximizes Miro’s potential.

If you want to strengthen your team collaboration, digitize your processes, and accelerate innovation, it’s time to combine the power of Miro with Omtera!

Frequently Asked Questions (FAQ)

1. In which sectors is Miro most used in Turkiye?
Miro is widely used by technology companies, marketing agencies, financial institutions, the education sector, and SMEs. However, it offers flexible use for organizations of all sizes.

2. Is Miro only suitable for large companies?
No. Miro has a scalable structure that meets the collaboration needs of both small teams and large organizations.

3. Which business processes is Miro most commonly used for?
Idea generation, project management, product development, strategic planning, training, and workshop processes are among Miro’s most popular use cases.

4. How can I benefit from Omtera’s Miro consultancy?
By contacting Omtera, you can receive consultancy, training, and integration solutions tailored to your organization. Omtera also provides strategic support to ensure Miro is adapted to your workflows in the most effective way.

5. Which tools can Miro be integrated with?
Miro integrates seamlessly with many popular tools such as Jira, Asana, Notion, Trello, Slack, and Microsoft Teams, accelerating business processes.