In digital marketing, email deliverability directly impacts the success of your campaigns.
You may have created excellent content, but if your message doesn’t reach your audience’s inbox, all your efforts go to waste.
This is where Braze comes in, providing brands with a powerful email infrastructure.
To fully leverage its capabilities, you need to complete a few technical steps correctly — such as domain configuration, authentication protocols, and IP setup.
In this guide, we’ll explore how to optimize email deliverability in Braze, the key technical configurations to consider, and how Omtera’s Braze partnership helps brands achieve higher deliverability success step by step.
Braze offers brands not only the ability to send emails but also the tools to track, optimize, and personalize their deliverability performance.
In this section, we’ll look at how Braze enhances email marketing and how Omtera provides strategic support throughout this process.
With Braze’s advanced infrastructure, brands can:
This means not only higher deliverability rates but also stronger engagement and brand loyalty.
One of the biggest challenges in email marketing is messages landing in spam folders or not being delivered at all.
This not only reduces open rates but also negatively affects brand reputation.
Email deliverability depends on several factors, such as authentication, IP reputation, content quality, and send frequency.
Braze gives brands powerful control over these areas:
Omtera effectively configures these features to continuously optimize deliverability rates for Braze clients.
Before you start sending emails via Braze, you need to define your brand’s domain (for example, yourcompany.com) within the platform.
This step ensures Braze can securely send emails on behalf of your brand.
Email campaigns are typically sent through a dedicated subdomain to protect the main domain.
For example: mail.yourcompany.com or news.yourcompany.com.
This approach protects your main domain’s reputation and prevents potential spam complaints from affecting your overall email traffic.
Omtera’s recommendation:
Always send emails from a dedicated subdomain reserved exclusively for Braze campaigns. This structure ensures both performance and security.
At the heart of email deliverability lies trust.
To prove that your messages truly come from your brand, three key authentication protocols are used: SPF, DKIM, and DMARC.
SPF defines which servers are authorized to send emails on your behalf.
To allow Braze’s IPs to send emails under your domain, you must add the required SPF record to your DNS settings.
DKIM protects the integrity of your email content.
Braze generates a unique DKIM key for your brand, which you add to your DNS records to verify that emails genuinely originate from you.
DMARC builds on SPF and DKIM results to strengthen spam control.
It blocks or quarantines unauthenticated emails and provides regular reports on deliverability and authentication results.
Omtera’s technical team configures, tests, and optimizes SPF, DKIM, and DMARC records for Braze users to ensure higher deliverability and improved sender reputation.
When you begin sending emails from a new IP address, email service providers such as Gmail, Outlook, or Yahoo don’t yet recognize it.
That’s why your IP must be gradually warmed up.
IP warming is the process of gradually increasing your email volume over time to establish the new IP’s credibility.
The goal is to prove to mailbox providers that your IP is legitimate, not a spam source, and to steadily improve deliverability.
Omtera customizes the IP warming plan for each Braze client, taking into account send volume, audience behavior, and campaign type to create an optimized schedule.
Invalid or outdated addresses lower deliverability.
Braze provides suppression list management tools to help you maintain a clean sender reputation.
Instead of sending the same email to everyone, segment your audience based on user behavior.
Omtera uses Braze Canvas Flow to build automated segment updates and event-triggered campaigns.
With Braze AI, you can use dynamic content and Intelligent Timing to reach each user at the optimal moment.
This significantly boosts open rates and engagement.
Omtera, as Braze’s official partner in Turkey and the EMEA region, offers brands end-to-end support for building reliable email infrastructures.
Our core services include:
When Braze’s robust technology meets Omtera’s expertise, brands achieve higher deliverability, stronger infrastructure, and improved customer engagement.
Email deliverability isn’t just a technical task; it’s the foundation of brand trust and customer experience.
Braze provides the infrastructure, while Omtera’s technical guidance ensures flawless setup and maximum performance with minimal risk.
With a properly configured Braze environment, every email becomes a reliable, engaging brand message that reaches your customer with confidence.
Get in touch with Omtera today and scale your Braze campaigns with complete confidence.
Which steps should be prioritized to improve email deliverability in Braze?
Domain verification, SPF/DKIM/DMARC configuration, and proper IP warming are the top priorities.
How long does the IP warming process usually take?
Typically, it takes 2 to 4 weeks, depending on send volume, engagement, and frequency.
What if I encounter a domain authentication error?
Review your DNS records and contact Omtera’s technical team for assistance. Incorrect configurations can be fixed quickly and efficiently.
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