In the digital era, mobile experience is no longer just another channel — it has become the heart of customer engagement. Marketing teams strive to reach users at the right moment with the right message, and behind that goal lies a powerful customer engagement platform.
So, between two leading platforms in this space — Braze and Clevertap — what’s the real difference?
Which one offers brands a more scalable, flexible, and data-driven solution?
In this post, we’ll explore why Braze is the more strategic choice for mobile-first brands and how, with Omtera’s partnership, that potential can be turned into measurable business impact.
Both Braze and Clevertap are multichannel marketing platforms designed to enhance user engagement.
However, their core difference lies in data processing depth and real-time personalization capabilities.
Clevertap began with a focus on mobile app marketing, analyzing user behavior through segmented data. Yet, it can face delays in data processing and has limited ability to unify multiple data sources under one ecosystem.
Braze, on the other hand, was built from the ground up for real-time data streaming and event-triggered messaging. This allows brands to respond instantly when a user takes an action — whether it’s a push notification, in-app message, or email.
Example: When a user abandons their cart, Braze can send a “Forgot something?” notification within seconds; Clevertap typically operates based on batch data analysis.
Result: In terms of real-time responsiveness and high-volume data management, Braze clearly leads.
Modern users no longer want just the “right message” — they expect a unique, contextual experience.
Braze provides an advanced segmentation infrastructure:
Clevertap also offers segmentation tools, but they are mostly rule-based, which increases manual workload as your user base grows.
Braze stands out with its AI-driven automated segmentation, allowing marketers to make data-informed decisions at scale.
Example: Braze can automatically identify users with high engagement potential who haven’t opened the app in the past 7 days and trigger a personalized reactivation flow.
Omtera helps brands design tailored segmentation strategies to fully leverage Braze’s infrastructure and maximize personalization.
Modern marketing cannot rely solely on mobile push notifications.
Email, SMS, web push, in-app messages, WhatsApp, and social media must all work in harmony.
Braze offers Canvas Flow, a drag-and-drop campaign orchestration tool that allows marketers to:
Clevertap provides automation options as well, but its cross-channel orchestration is less intuitive.
Example: In Braze Canvas, if a user doesn’t open an email, the system can automatically send a push notification three hours later. In Clevertap, this flow usually requires manual setup.
Result: When it comes to omnichannel marketing, Braze is the more mature and comprehensive platform.
For modern marketing teams, the true value of a platform lies not only in its features but also in how well it connects with the wider ecosystem.
Braze integrates bi-directionally with hundreds of tools like Segment, Snowflake, Amplitude, Mixpanel, Salesforce, and Shopify, enabling unified customer profiles across systems.
Clevertap offers limited APIs and lacks flexibility in data warehouse synchronization.
Omtera’s contribution: Omtera provides end-to-end Braze integration consulting, connecting CRM systems, data warehouses, analytics dashboards, and AI prediction engines under one roof.
Seeing data is one thing; interpreting and acting on it is another.
The Braze Analytics Dashboard provides real-time visibility into campaign performance:
Additionally, features like Cohort Analysis and Journey Insights help marketers analyze user behavior over time.
Clevertap’s analytics are more limited to basic performance tracking and often require additional configuration for detailed reports.
Omtera customizes Braze dashboards around your KPIs, simplifying ROI measurement and ongoing optimization.
In industries such as finance, e-commerce, and telecom, data security is a top priority.
Braze complies with GDPR and SOC 2 Type II standards.
Its European data centers also ensure KVKK (Turkish Data Protection Law) compliance for regional brands.
Clevertap supports basic protocols but lacks the comprehensive enterprise-grade security certifications that Braze maintains.
Braze follows a privacy-by-design approach to safeguard customer data at every level.
Some brands may initially perceive Clevertap as “more affordable,” but over time, integration overhead, manual processes, and data gaps can increase total costs.
Braze delivers a stronger return on investment (ROI) for high-volume brands because:
Omtera helps brands determine the optimal Braze plan and manages setup, training, and continuous optimization to ensure maximum ROI.
In summary:
If your brand prioritizes mobile-first, data-driven, and cross-channel engagement, Braze is the clear winner.
And to fully unlock its potential, Omtera’s Braze partnership provides technical expertise, strategic guidance, and ongoing support.
Ready to take your mobile engagement to the next level? Plan your Braze strategy with Omtera today.
Q1: Which platform is more scalable — Braze or Clevertap?
Braze performs better for enterprise-scale projects due to its advanced data flow, APIs, and segmentation capabilities.
Q2: Which industries benefit most from Braze?
E-commerce, finance, telecom, and mobile app-driven sectors achieve higher conversion rates through Braze’s personalized campaigns.
Q3: What services does Omtera offer for Braze implementation?
Omtera provides end-to-end Braze consulting — from setup and integrations to training, analytics, and optimization.
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