At the center of digital marketing today is not merely “sending campaigns,” but delivering the right message to the right user at the right moment.
And the customer engagement platform you choose makes all the difference.
Many brands start their journey with email-centric solutions like Klaviyo, then scale with Braze, a broader customer engagement platform.
So, which is the best choice for your growth strategy?
In this article, we examine Braze’s data-driven, cross-channel marketing capabilities through the lens of Omtera’s Braze partnership, and clearly show the advantages that go beyond Klaviyo.
Both platforms offer marketing automation, but their strategic approaches differ significantly.
Braze is not just a campaign tool; it’s a customer engagement engine that analyzes user behavior in real time and delivers personalized experiences at every touchpoint.
Klaviyo campaigns are often limited to static “flows”—messages are sent after a user takes a specific action, usually based on historical behavior.
Braze Canvas Flow works fundamentally differently:
For example, when a user abandons a cart in your app, Braze captures the event immediately and can send not just a “reminder,” but a personalized incentive based on that user’s past purchase behavior.
This approach can drive conversion rate lifts of up to 30% — source: Braze Case Studies.
Braze’s AI-powered personalization doesn’t just segment customers; it generates behavioral insights:
Klaviyo does not provide this depth of deep-learning-based insight.
Here, Braze becomes more than a “tool”—it becomes the strategic brain shaping your marketing.
Many companies adopt powerful platforms like Braze but fail to unlock their full potential due to a lack of strategic guidance.
This is exactly where Omtera, a Braze Partner, steps in.
Omtera provides:
Omtera’s approach goes beyond technical integration to build growth-oriented customer engagement strategies aligned with your business goals.
Implementing Braze correctly is not just about sending messages; it’s about managing the entire customer lifecycle end to end.
Klaviyo can be a suitable starting solution for small and mid-sized brands.
But as your data complexity, segment diversity, and channel mix increase, you hit platform limits.
Braze stands out with a scalable architecture:
This enables consistent experiences across both local and global markets.
Braze Analytics Dashboards go beyond basics like “open rates” to measure a campaign’s impact on business outcomes (ROI):
This empowers marketing teams to build a strategy-level learning loop—not just content optimization.
Omtera’s Braze experts help translate these insights into actionable initiatives.
Many leading global brands (e.g., HBO Max, Burger King, Canva) have achieved up to 3x increases in engagementwith Braze.
The common threads: data, personalization, and speed.
As Braze’s official partner in EMEA, Omtera brings these success stories to Türkiye and the Middle East.
In short:
To hit your growth goals, it’s not enough to send campaigns; you must build meaningful relationships with every customer.
That relationship is made possible by the Braze + Omtera partnership.
Ready to transform customer engagement with Braze?
Get in touch with Omtera now and reshape your growth strategy with data.
Is Braze suitable for smaller brands?
Yes. Braze’s modular architecture fits any size. Start with a few channels and expand as you scale.
Is migrating from Klaviyo to Braze difficult?
No. Omtera manages end-to-end data migration and integrations so you don’t lose any customer data.
Which channels does Braze support?
Email, push notifications, in-app messages, SMS, WhatsApp, webhooks, and more.
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